Writing content is crucial to building your business’s digital presence; it plays a key role in delivering targeted messages to your target audience and, if done well, can increase your online ranking. Content creation is a much-used route to market for many businesses and interesting, high quality, SEO-friendly content can even acquire a high-density keyword […]
The construction industry is the backbone of infrastructural development and a catalyst for economic growth. Traditionally, this industry has adopted a ‘slow and steady’ approach to technological change – as most projects are unique – making it almost impossible to scale up new ideas and embrace new technologies that are transferable across projects. But, if […]
Marketing is all about connecting with your customers, and today, your customers are sophisticated, discerning, and tech-savvy. They rely more on reviews, referrals, and recommendations now than the messages delivered through traditional marketing means. What is digital marketing? In an age of mass-digitisation, businesses need to be innovative and creative and meet their customers online […]
Digital Marketing is becoming more complex with the multitude of channels to reach target audiences. Gone are the days of owning a website and creating an underutilized business page on Facebook. The digital space is like a battlefield, with each brand competing to get noticed. To win this war, you not only need to establish […]