Digital marketing is about connecting brands with customers, sharing valuable and reliable information and presenting your business ethos to the world through your products and services. A well-developed, and thoughtful digital marketing strategy utilises a multi-pronged approach to engage customers in the forums and platforms where they are likely to be.  This strategy engages customers…

The Impact of Fake News on Digital Marketing

The building and construction industry (the ‘Industry’) is a unique and vibrant sector.  These are the businesses that shape the spaces we move around in; the spaces where we raise our families, the spaces where we earn a living and even the green spaces we use to relax in. The Industry, despite its seemingly limited…

Digital Marketing – a possible solution for the Building and Construction Industry in a Declining Property Market

Digital Expertise is a Must for Digital Marketing Faster, better, smarter!  That’s technology’s contribution to our modern world.  Traditional marketing has been overhauled with the introduction of staged platforms where businesses can engage directly with their customers in real time, where information travels faster than ever before, where decisions are made by clicking a button…

Learn how Digital Expertise can enhance your Marketing Strategy

The construction industry is the backbone of infrastructural development and a catalyst for economic growth.  Traditionally, this industry has adopted a ‘slow and steady’ approach to technological change – as most projects are unique – making it almost impossible to scale up new ideas and embrace new technologies that are transferable across projects. But, if…

Could the Construction Industry be the next Digital Marketing Powerhouse?

Marketing is all about connecting with your customers, and today, your customers are sophisticated, discerning, and tech-savvy.  They rely more on reviews, referrals, and recommendations now than the messages delivered through traditional marketing means. What is digital marketing? In an age of mass-digitisation, businesses need to be innovative and creative and meet their customers online…

Digital Marketing Partnerships: Boost your digital presence and your bottom line