Marketing is all about connecting with your customers, and today, your customers are sophisticated, discerning, and tech-savvy. They rely more on reviews, referrals, and recommendations now than the messages delivered through traditional marketing means. What is digital marketing? In an age of mass-digitisation, businesses need to be innovative and creative and meet their customers online […]
Digital Marketing is becoming more complex with the multitude of channels to reach target audiences. Gone are the days of owning a website and creating an underutilized business page on Facebook. The digital space is like a battlefield, with each brand competing to get noticed. To win this war, you not only need to establish […]
The Voice Search revolution has well and truly begun. And it’s changing the digital marketing industry. Over the last few years, the use of smart assistants including Siri, Amazon Alexa and Google Home has grown in popularity, which means that businesses need to start exploring how voice search will impact their digital marketing efforts. They […]
SEO forms the basis of your digital marketing strategy, which is why all business should invest in developing a strong SEO strategy. However, there are many aspects of your digital presence that will affect the effectiveness of your search engine optimisation. One of these is your website content. Your website content plays a […]
As a real estate agent, most of the prospects walking through your door will be considering buying or selling properties within a few square kilometres of your office. If only there were a way to hyper-target your marketing efforts towards those customers who are looking to buy or sell within your sphere of influence. Fortunately, […]
Local SEO for the Healthcare Industry The trick to successfully getting your clinic on the front page of Google’s search results (or any search page) is to do better Search Engine Optimisation (SEO) than your competitors. However, SEO is a time-consuming task, and it can be difficult to assign time to it on a weekly […]
A featured snippet, also known as ranking in position zero, is the premium spot in Google search results. It’s where all businesses want to eventually rank because the featured snippet gives your website more prominence. The featured snippet gives users the answer they are looking for without making them click away from Google. It also […]
A marketing strategy is similar to a puzzle. If all the pieces don’t fit properly together then your puzzle will never be complete. Likewise, if all the pieces of your marketing strategy don’t fit together, or you are missing one completely, it will never quite work as well as you want it to and it […]
Has Your Content Been Devalued by Google Sometimes your website traffic from SEO will fall. If that happens it can be too easy to blame external factors such as a penalty, bad link builder or your tech team. And the penalties are actually devaluations that will affect your website ranking – unless you fix […]
Google is Redefining the Rules of SEO. Search Engine Optimisation is one of the most important aspects of a successful digital marketing strategy. However, many businesses choose not to implement it because it is deemed too difficult and Google keeps changing the rules. And it becomes even more difficult to keep up because Google […]
