A marketing strategy is similar to a puzzle. If all the pieces don’t fit properly together then your puzzle will never be complete. Likewise, if all the pieces of your marketing strategy don’t fit together, or you are missing one completely, it will never quite work as well as you want it to and it […]
Has Your Content Been Devalued by Google Sometimes your website traffic from SEO will fall. If that happens it can be too easy to blame external factors such as a penalty, bad link builder or your tech team. And the penalties are actually devaluations that will affect your website ranking – unless you fix […]
Google is Redefining the Rules of SEO. Search Engine Optimisation is one of the most important aspects of a successful digital marketing strategy. However, many businesses choose not to implement it because it is deemed too difficult and Google keeps changing the rules. And it becomes even more difficult to keep up because Google […]
Untapped Potential: What The Franchise Industry Is Leaving On The Table. Certain Success or Failure for Franchisors Many of today’s highest-potential franchises are still exhibiting crippling digital marketing behaviour. Even in Australia, a world leader in the franchise industry, professionals continue to ignore the reality that to survive tomorrow they must evolve now. Can SEO […]
Google’s Maccabees update: What it means for your website. Late last year, Google confirmed new core changes to their algorithm. The new roll-out was quickly named the Maccabee update by the SEO community, and websites all over the globe began feeling the effect of the changes. It is important to note that the Maccabees […]
Marketing in the Digital Age Yes, we know it’s so exciting to have your new website up and running, with all your new content, pictures, videos, products and special features. Maybe you even splashed out on easier navigation and upgraded your User Experience. But how come the new version has resulted in lower clicks […]
How Will Home Mini Affect Your Company’s Success? Our homes and lifestyles are rapidly transforming. Now with Home Mini on the market – a smaller more affordable version of Google Home – more and more homes will be functioning with a virtual assistant for their daily tasks. Home Mini is a voice-controlled speaker that […]
One of 16 Businesses Selected for Leadership NEW SOUTH WALES LEADERS have selected Digital Presence as one of the 16 leading growth companies to become Future Leaders Members. Honoured by the invitation, Digital Presence is excited for the following years of expansion opportunities as part of this thriving community of business leaders. An Exciting […]
A Good Way to Start an SEO Campaign The chances are you’ve heard of Search Engine Optimization (SEO), and if you haven’t, don’t sweat it. SEO is simply the process of influencing the visibility of a web page or website on a search engine’s unpaid results. What’s more interesting, however, is how you can leverage […]
Marketing in the Digital Age The changes in marketing over the last two years have been greater than all the innovations over the previous 100 years and like many things before, it is all thanks to electronics, computers and the Internet. By now you will have heard the phrase ‘digital marketing’ although there are […]
