Google My Business as a digital marketing tool Google remains one of the most popular and keenly used search engines on the world wide web and it has remained competitive by continually improving its capabilities and features. Google My Business (‘GMB’) is one such feature that has been introduced to improve and enhance local searches; […]
Targeting your local market is a great way to reach customers in your local area. Google My Business (GMB) is an online listing for your business that ranks your website locally under Google searches and on Google maps. Organic Search Engine Optimisation, or SEO, an important digital marketing tool, is the natural placement that ensures […]
The Sydney Build Expo 2019 was a fantastic event for us, both personally and professionally. We not only had opportunities to engage with leaders in an industry we are very passionate about, but we were also able to gain some valuable insights into their skepticism around the value of digital marketing for an industry that prides […]
An “SEO-friendly” article is one based on longevity, creativity and value-add from which you will reap the benefits of increased traffic, a greater digital presence and visits to your site from relevant visitors and potential customers. SEO, or Search Engine Optimisation, is the process by which traffic to your site is increased through organic […]
The construction industry is the backbone of infrastructural development and a catalyst for economic growth. Traditionally, this industry has adopted a ‘slow and steady’ approach to technological change – as most projects are unique – making it almost impossible to scale up new ideas and embrace new technologies that are transferable across projects. But, if […]
Digital Marketing is becoming more complex with the multitude of channels to reach target audiences. Gone are the days of owning a website and creating an underutilized business page on Facebook. The digital space is like a battlefield, with each brand competing to get noticed. To win this war, you not only need to establish […]
The Voice Search revolution has well and truly begun. And it’s changing the digital marketing industry. Over the last few years, the use of smart assistants including Siri, Amazon Alexa and Google Home has grown in popularity, which means that businesses need to start exploring how voice search will impact their digital marketing efforts. They […]
SEO forms the basis of your digital marketing strategy, which is why all business should invest in developing a strong SEO strategy. However, there are many aspects of your digital presence that will affect the effectiveness of your search engine optimisation. One of these is your website content. Your website content plays a […]
Has Your Content Been Devalued by Google Sometimes your website traffic from SEO will fall. If that happens it can be too easy to blame external factors such as a penalty, bad link builder or your tech team. And the penalties are actually devaluations that will affect your website ranking – unless you fix […]
Google is Redefining the Rules of SEO. Search Engine Optimisation is one of the most important aspects of a successful digital marketing strategy. However, many businesses choose not to implement it because it is deemed too difficult and Google keeps changing the rules. And it becomes even more difficult to keep up because Google […]
