Why SEO & Content Marketing Go Hand in Hand

In 2025, SEO is no longer just about keywords and backlinks—it’s about creating high-quality, valuable content that serves user intent and establishes authority. The most successful websites aren’t just optimised for search engines; they are optimised for people.

A well-planned content marketing strategy helps businesses:

• Rank higher in Google search results
• Attract more organic traffic without relying on paid ads
• Convert visitors into engaged customers
• Build brand authority and earn backlinks naturally

This guide will break down the best practices for creating SEO-friendly website content and explore a real-world case study of how Digital Presence leveraged content marketing for our client Dreamlife Wedding Photography to increase SEO traffic by 32.98% in only 3 months.

The Role of SEO-Friendly Blog Posts & Landing Pages

Every business needs two key content types for SEO success:

Blog Content: Helps attract new visitors, answer customer questions, and establish expertise.

Landing Pages: Convert traffic into leads, sign-ups, or sales with well-structured content and strong CTAs.

How to Optimise Blog Posts for SEO

1. Use H1, H2, and H3 headings to organise content
2. Include primary & secondary keywords naturally
3. Add internal links to related blog posts & service pages
4. Use high-quality images with alt text for accessibility & SEO
5. Ensure a fast, mobile-friendly design for better rankings

How to Optimise Landing Pages for SEO & Conversions

1. Focus on a single keyword theme per page
2. Write a clear, compelling headline that grabs attention
3. Use bullet points & short paragraphs for readability
4. Add trust signals (testimonials, case studies, awards)
5. Place a strong call-to-action (CTA) near the top of the page

A well-structured blog strategy + conversion-optimised landing pages ensures that your website attracts both search engines and real customers.

How to Use Keywords Without Keyword Stuffing

Keyword optimisation is essential for SEO, but overusing keywords can harm rankings. Google’s algorithms are smarter than ever—they prioritise context and user experience over repetitive keyword use.

Best Practices for Keyword Optimisation

✅ Use primary keywords naturally in titles, headings, and body text
✅ Incorporate related keywords & synonyms to avoid repetition
✅ Optimise meta titles & descriptions with keywords for better CTR
✅ Include keywords in image file names & alt text
✅ Answer common search queries using long-tail keywords

Example: Instead of stuffing the keyword “wedding photographer in Sydney” multiple times, use variations like:

• “Top-rated wedding photographers in Sydney”
• “Find the perfect wedding photography package in Sydney”

Google rewards well-written, engaging content—so write for humans first, then optimise for search engines.

Writing Long-Form Content That Ranks & Attracts Backlinks

Long-form content (1,500+ words) ranks better because it:

• Covers topics in-depth
• Keeps users engaged longer
• Earns more backlinks from other sites

How to Write SEO-Optimised Long-Form Content

✅ Research the top-ranking pages for your topic and aim to provide more value
✅ Include data, statistics, and real-world examples
✅ Structure content with clear headings & sections
✅ Add FAQs & expert insights to boost rankings
✅ Use a strong conclusion with a CTA to drive engagement

Example: We created venue-specific guides for Dreamlife Wedding Photography like “The Best Wedding Venues in Sydney”, featuring:

• Real wedding photos for inspiration
• SEO-optimised venue descriptions
• Internal links to wedding photography services

The result? Increased engagement, higher rankings, and more leads.

The Importance of Content Clusters for Google Ranking

Google prioritises topic authority, meaning businesses must create content clusters instead of isolated blog posts.

What Are Content Clusters?

A content cluster consists of:

Pillar Content (long, comprehensive guides targeting broad keywords)

Supporting Blogs (shorter posts targeting specific subtopics, linking back to the pillar page)

Example Content Cluster for a Gym Website

Pillar Page: “The Ultimate Guide to Strength Training for Beginners”

Supporting Blogs:

• • “Best Strength Training Workouts for Women”
  • “Strength Training vs. Cardio: Which One is Best?”
  • “How to Choose the Right Dumbbells for Strength Training”

This interconnected content strategy helps Google understand which pages are most important, boosting rankings across the entire topic.

Why User Intent Matters More Than Ever in 2025

Google’s AI-driven algorithms prioritise search intent—meaning businesses must create content that answers the right questions at the right time.

Types of Search Intent & How to Optimise for Them

Informational (Learning & Researching) – “How does SEO work?”
➡ Create blog posts, guides, and FAQs

Navigational (Finding a Specific Brand or Page) – “Digital Presence SEO services”
➡ Optimise brand pages & About Us sections

Transactional (Ready to Convert) – “Best wedding photographer in Sydney”
➡ Focus on service pages, testimonials, & CTAs

Understanding what users want at each stage of the buyer journey is the key to higher rankings and better conversions.

Case Study: How We Used Content Marketing to Increase Dreamlife’s SEO Traffic by 32.98%

• Client: Dreamlife Wedding Photography
  Challenge: Competing for high-value wedding photography keywords in Sydney, Melbourne, and Brisbane
  Strategy:
  Created in-depth blog content on wedding venues with real client photos
  Optimised service pages with better headlines & FAQs
  Built an internal linking structure to guide users to conversion pages

Results:
✔ Improved overall online visibility across Australia since we implemented our tailor made SEO strategies.

✔ Number of ranked keywords tripled from 400+ to 1.2K ranked keywords in Google

✔ Main keywords are on Top 3 local search in Google Sydney, Brisbane & Melbourne

✔ SEO traffic up by 32.98% over the past month compared to the previous period.

By focusing on valuable, SEO-friendly content, Dreamlife was able to dominate search results and increase business leads.

How to Create SEO-Optimised Website Content

A successful SEO content strategy should:
✅ Balance keyword optimisation & natural readability
✅ Include long-form, high-value content to rank and earn backlinks
✅ Use content clusters to establish topic authority
✅ Prioritise user intent for better search rankings and conversions

Want to improve your website content?

At Digital Presence, we specialise in SEO-driven content marketing that ranks, engages, and converts. Contact us today at 1300 867 726 to build a content strategy that delivers real results.

SEO Blog Writing Template

How to Structure High-Performing Content

Creating SEO-friendly blog content requires a structured approach. Use this template to ensure your blogs are optimised for search engines and user engagement.

1. Blog Title (H1) – Use a Keyword-Rich, Engaging Title

The title should include primary keywords while being compelling enough to attract clicks.

Example:
✅ How to Choose the Best Wedding Photographer in Sydney: A Complete Guide
❌ Sydney Wedding Photography Services (too generic)

2. Introduction – Hook the Reader & Introduce the Topic

Start with a strong hook that highlights the reader’s pain points or interests. Introduce the main topic and what the blog will cover.

Example:
“Choosing the right wedding photographer is one of the most important decisions for your big day. With so many options in Sydney, how do you find the perfect fit? In this guide, we’ll walk you through everything you need to know to make the right choice—plus expert tips on what to look for in a professional photographer.”

3. Subheadings (H2, H3) – Organise the Content for Readability & SEO

Break your content into sections with H2 and H3 headings. Ensure each subheading is descriptive and includes keywords naturally.

Example Structure for a Wedding Photography Blog:

• Why Choosing the Right Photographer Matters (H2)
• What to Look for in a Sydney Wedding Photographer (H2)
  • Style & Portfolio (H3)
  • Experience & Reviews (H3)
  • Pricing & Packages (H3)
• Questions to Ask Before Booking a Photographer (H2)
• Final Thoughts: How to Make the Best Decision (H2)

4. Keyword Optimisation – Use Keywords Naturally

Include primary and secondary keywords throughout the blog without stuffing them unnaturally.

Where to place keywords:

• Title & introduction
• Subheadings (H2, H3)
• Meta description
• Image alt text
• First 100 words & conclusion

5. Internal & External Links – Strengthen SEO & Authority

Link to relevant blog posts or service pages on your website (internal links) and include credible sources (external links) for added authority.

Example Internal Link:
“Looking for the perfect wedding venue? Check out our guide on Top Wedding Venues in Sydney.”

Example External Link:
“According to The Knot, couples should book their photographer at least 12 months in advance.”

6. Images & Visual Elements – Enhance Readability & SEO

Add high-quality images with alt text for accessibility and SEO benefits.

Best Practices for Blog Images:

• Use JPEG or WebP format for faster loading
• Add descriptive alt text (e.g., “Bride and groom at a Sydney wedding venue”)
• Use at least one image per 500 words

7. Call-to-Action (CTA) – Guide Readers to the Next Step

End each blog with a clear CTA to drive conversions.

Example CTAs:

• For a Service Business: “Need a wedding photographer? Contact us today for a free consultation!”
• For an E-Commerce Store: “Browse our collection of wedding photography packages and book your session now.”

8. Meta Title & Meta Description – Optimise for Clicks & SEO

Craft a compelling meta title (60 characters max) and meta description (150-160 characters) that include primary keywords.

Example Meta Title:
“Best Wedding Photographers in Sydney | How to Choose the Perfect One”

Example Meta Description:
“Looking for a top-rated wedding photographer in Sydney? Learn how to choose the best one for your big day with this complete guide.”

9. Final Review – Check for SEO & Readability

Before publishing, review your blog using an SEO checklist:

✅ Is the title engaging and keyword-optimised?
✅ Are keywords used naturally throughout the content?
✅ Are subheadings (H2, H3) clear and descriptive?
✅ Are internal and external links properly placed?
✅ Are images optimised with alt text?
✅ Is there a strong CTA at the end?
✅ Does the meta title & description encourage clicks?