Does your website lack sufficient content?
Is the content you do have poorly written and/or uninteresting?
Has it been a long time since you added any new content to your website?
If you answered “Yes” to any of these questions – you seriously need to rethink your online marketing strategy.
It’s not the sales pitches, the call to action or the never-ending pop-up ads that do nothing, but annoy that consumers want to see when they visit your site. They are looking for the Four Ws:
- Who…… you are
- What…… you have to offer
- Whether…… you can solve their problem or fill their need
- Why….. they should choose you
The Who, What and Whether are relatively simple concepts to get across. However, many brands struggle with the Why factor because they have not yet learned how to establish themselves as an authority in their niche and gain the trust of would-be clients – because they lack the most powerful weapon in any online marketing arsenal:
According to research performed by the Custom Content Council, more than 70% of online consumers prefer to get information about a brand via articles and other informational pieces that they can read and process at their leisure, rather than being inundated with intrusive, pushy advertisements.
Digital Presence Solutions takes a comprehensive approach to content marketing that begins with an in-depth analysis that includes:
- Target audience
- Competitors’ marketing data
- Local, global and seasonal search trends
- Historical traffic data
- Relevant keywords the website is currently ranking for
Armed with this information, we create compelling, engaging content that offers something tangible to visitors, which makes them more likely to return to your site in the future as well as more likely to refer others back to your site as well. Some examples of the content creation services offered by Digital Presence Solutions include:
- Professional Videos
- Unique Articles
- Single Facts/Images
- Blog entries
- Social Media status updates, sharing and follower engagement
- And more
Our team of expert content marketers realize that simply creating high-quality content is not enough. Promoting your website content is integral to the success of your content marketing strategy. Digital Presence Solutions promotes your content via various social media, email, blogging platforms and web forums in a helpful, informative way that generates interest to drive traffic back to your site and create a buzz about your brand.
Digital Presence Solutions’ customized content marketing strategies will:
- Facilitate lead generation by impressing visitors with engaging content that increases the likelihood they will leave their contact details on your site to be included in future marketing effort
- Increase brand reach and recognition by associating your brand’s name with high-quality, professionally written, engaging content on a consistent basis
- Develop and grow your brand’s image by establishing you as an authority in your niche.
- Attract new customers and retain current ones by consistently offering high-quality content and information that puts them in control and allows them to make informed decisions about their purchase.
We also monitor the progress of our content marketing efforts to ensure every dollar you invest in your campaign is working for your brand and not against it. An investment in Digital Presence Solutions’ services is not just an investment in our business, it’s also an investment in yours – because your success is our success.
To find out more about Digital Presence Solutions content marketing services or any of the other digtial marketing services we offer, use the Contact Us form on our website to speak with one of our expert content marketers today.