Is your site in need of lively and inspiring content that wins your customers over… but you just don’t have the time to craft it well?
Do you want to WOW new customers, but your current content is poorly written and/or uninteresting?
Do you wish you had more traffic? Perhaps it’s been a long time since you added any new content to your website?
If you answered “Yes” to any of these questions – you seriously need to rethink your online marketing strategy.
Imagine having a constant stream of ideal clients who are ready to buy
Implementing an effective and consistent marketing strategy takes time that you probably don’t have right now. Doing it well takes even longer! Yet it’s a crucial element of your business if you want to consistently win new customers and grow your reputation, reach and revenue.
It’s all too easy to get caught up in the sales pitches, the calls to action or the pop-up ads while losing sight of how to really connect with your potential customers and win them over by giving them what they’re actually looking for…
When your customers visit your website and other marketing material, they’re looking for the Four Ws:
- Who you are
- What you have to offer
- Whether you can solve their problem or fill their need
- Why they should choose you
The Who, What and Whether are relatively simple concepts to get across. However, many brands struggle with the Why factor because they haven’t yet learned how to establish themselves as an authority in their niche and gain the trust of would-be clients – because they lack the most powerful weapon in any online marketing arsenal…
According to research performed by the Custom Content Council, more than 70% of online consumers prefer to get information about a brand via articles and other informational pieces that they can read and process at their leisure, rather than being inundated with intrusive, pushy advertisements.
At Digital Presence we’ll tailor make a marketing strategy that works effectively for your business and your customers.
How good would it feel to take a sigh of relief knowing that your business growth is in good hands… knowing you don’t have to worry about how to write effective sales copy, keep up with the latest online marketing trends or your social media! We’ll take care of it all for you.
Digital Presence takes a comprehensive approach to content marketing, beginning with an in-depth analysis that includes
- Target audience
- Competitors’ marketing data
- Local, global and seasonal search trends
- Historical traffic data
Relevant keywords the website is currently ranking for Armed with this information, we create compelling, engaging content that offers something tangible to visitors, which makes them more likely to return to your site in the future as well as more likely to refer others back to your site as well
Some examples of the content creation services we offer at Digital Presence include
- Professional Videos
- Unique Articles
- Single Facts/Images
- Blog entries
- Social Media status updates, sharing and follower engagement
- And more
Our team of expert content marketers realize that simply creating high-quality content isn’t enough. Promoting your website content is integral to the success of your content marketing strategy. We promote your content via social media, email, blogging platforms and web forums in a helpful, informative way that generates interest, drives traffic back to your site and creates a buzz about your brand.
Digital Presence’s customized content marketing strategies
- Facilitate lead generation by impressing visitors with engaging content that increases the likelihood they will leave their contact details on your site to be included in future marketing efforts
- Increase brand reach and recognition by associating your brand’s name with high-quality, professionally written, engaging content that’s consistent
- Develop and grow your brand’s image by establishing you as an authority in your niche.
- Attract new customers and retain current ones by consistently offering high-quality content and information that puts them in control and allows them to make informed decisions about their purchase.
We also monitor the progress of our content marketing efforts to ensure every dollar you invest in your campaign is working for your brand and not against it.
Leaving your marketing efforts on the back-burner leads to inconsistency and sub-par quality that ultimately can cause your business more damage than it can help. Having a well-established online presence is crucial to outshining your competitors and avoiding the risk of being left behind.
Showing your customers that you can consistently deliver value is the fastest way to enjoy rapid growth in your business…. and quality content is your secret weapon!
We’re your partners in winning over more customers than ever before and establishing your business as a recognizable and respected brand.
Invest in your growth through exciting and engaging content shared in the right place at the right time.
We’ll help you to get clear on your messaging so that you can find the right customers who will benefit the most from working with you, so that you can enjoy the next level of business success.