Contrary to popular belief, all digital marketing strategies were not created equal. Simply creating a website, posting sporadically on various social media sites or throwing up a blog entry now and then is not enough to produce results.
A successful digital marketing strategy is a comprehensive digital marketing strategy.
If you truly want to see a marked ROI in your online advertising efforts, you need a comprehensive digital marketing strategy.
SEO (Search Engine Optimization)
Your brand’s online success depends on would-be customers finding you. Search engines can really drive traffic to your website, but not unless it’s fully optimized to achieve this. The better your site’s search engine placement, the more likely searchers are to click on your link. Our team of digital marketing experts have a multi-point SEO plan to improve your search engine ranking to get your site noticed. Our approach to SEO includes:
- In-depth analysis of your site’s structure
- Well-researched keywords
- Internal links
- SEO-optimised content
- And other proven methods of improving search engine placement
Our comprehensive approach to SEO gets your website indexed in the search engines faster and more effectively, thereby improving its long-term discoverability and success.
SEM (Search Engine Marketing)
With SEO working to provide long-term results, a SEM strategy can increase traffic in the short-term, and provide more immediate results. SEM entails using paid advertising on search engines to dramatically increase your site’s visibility. Digital Presence relies on Google Adwords for our SEM strategies, which puts you in control of your marketing budget.
Driving traffic to a website does no good if there is no quality material there to engage visitors and pique their interest enough to return. That’s where are content marketing plans fit into the strategy. We create quality, informative content that engages readers, provides something tangible and establishes your brand as an authority in its niche in the process.
SMM (Social Media Marketing)
SMM is another invaluable tool in the Digital Presence arsenal. We harness the power of social media to gain exposure for your business by interacting with your followers. We also use that power in our content marketing efforts by linking to newly posted content on the website, via various social media channels. This practice not only improves your brand’s visibility, it also helps establish trust among would-be customers by being able to interact with your brand directly, on a regular basis.
Digital Presence Solutions understands that digital marketing is not a one-size fit all process. The methods that work well for one brand may not have any effect on the results of another. Our team of digital marketing experts works closely with each of our clients to assess their current marketing plan and determine how it can be improved to produce the desired results.
The great thing about our digital marketing strategies is that we monitor their effectiveness and progress so that our clients can see, at any point in the campaign, how well their investment in our services is paying off. Conversely, if the results are less-than-anticipated, we will pinpoint where the problem is and tweak the campaign accordingly, for maxim results.
Whether you’re ready to kick start your digital marketing campaign or just need some advice on how to improve your current marketing strategy, Digital Presence can help, we are a full-fledged Digital Marketing Agency in Australia. Use the Contact Us form on the website to get in touch with one of our digital marketing professionals today. You can also call us at any time on (02) 8973 7488 to speak to one of our online marketing experts directly. We’re ready to put our skills to work for you!