Sydney Build Expo
Digital Presence Powering Australia’s Top Construction Event
Digital Presence is proud to be the official digital marketing partner of the Sydney Build Expo, Australia’s leading construction, architecture, and infrastructure event. Our ongoing collaboration with this industry-defining expo reflects our commitment to supporting growth, innovation, and connectivity across the construction sector. For four consecutive years, we’ve been at the forefront of promoting this iconic industry event, helping it grow into a must-attend experience for professionals across the built environment.
We are also excited to begin a new partnership to support the launch of the Melbourne Build Expo, making its debut in 2025. This collaboration is a direct result of our ongoing success and long-standing involvement with the Sydney Build Expo, where our digital marketing expertise has played a vital role in driving growth, engagement, and industry visibility. We’re proud to bring the same level of passion, innovation, and strategic impact to Melbourne, helping shape yet another premier event for Australia’s construction and infrastructure sectors.
About Sydney Build Expo
Held annually at the ICC Sydney, the Sydney Build Expo attracts tens of thousands of attendees both locally and from across the globe. Organised by Oliver Kinross, the event showcases the latest technologies, innovations, and sustainable solutions transforming the construction industry. With 600+ exhibitors and 500+ speakers expected each year, it is the ultimate platform for networking, learning, and exploring business opportunities in construction, engineering, architecture, design, and beyond.
Case Studies
Client Success Stories
Our Role as Official Digital Marketing Partner
Since 2022, Digital Presence has been the driving force behind the online conversion success of Sydney Build Expo. Our expertise in lead generation, SEO, digital strategy, and content marketing has helped increase visibility, attract high-quality exhibitors and visitors, and ensure continued growth year after year. As a lead generation and SEO specialist, Digital Presence plays a pivotal role in the event’s online success. Our work focuses on:
Driving Website Traffic: Using advanced SEO strategies and data-driven insights to boost organic visibility and engagement.
Attracting Exhibitors & Attendees: Implementing targeted marketing campaigns to connect the event with decision-makers, influencers, and industry professionals.
Maximising Exposure Across Platforms: Creating compelling content, optimising user journeys, and enhancing the digital footprint of the expo.
Contributing to Exhibitor Success: Empowering exhibitors to connect with their target audiences through strategic content marketing and lead generation support.
Proven Results
Digital Presence has helped the Sydney Build Expo attract:
- 25 000+ attendees from the construction, architecture, and engineering sectors.
- 600+ exhibitors showcasing cutting-edge products and services.
- 550+ expert speakers, delivering insights on sustainability, digital construction, mental health, and more.
By leveraging custom Digital Marketing and SEO strategies our techniques have enhanced website traffic and online engagement where we’ve achieved online success:
- Top 1 rankings for major keywords like “largest construction companies,” “construction exhibitor,” and “construction trade show.”
- Increased SEO traffic by 71% leading up to the event.
- Significantly boosted visitor registrations and attracted new exhibitor inquiries.
How We Drive Growth for Sydney Build Expo
SEO-Driven Visibility
We start with a strong foundation in search engine optimisation (SEO) to ensure Sydney Build Expo ranks prominently in search results. From keyword strategy and technical SEO to on-page optimisations and backlink building, we position the event to capture high-intent traffic from construction professionals, exhibitors, and attendees. Our goal: maximise discoverability and drive consistent, organic growth to the event website year-round.
High-Impact Content Marketing
We create content that informs, engages, and converts. From thought leadership articles and exhibitor spotlights to speaker interviews and email newsletters, our content builds anticipation and trust. Each piece is optimised for SEO and designed to align with industry trends, encouraging interaction while establishing Sydney Build Expo as a thought leader in construction and innovation
Targeted Campaigns & Lead Generation
Our campaigns are data-driven and results-focused. Through a mix of paid ads, email marketing, and remarketing strategies, we target decision-makers, industry leaders, and niche audiences within the construction sector. By narrowing in on audience segments most likely to attend or exhibit, we generate qualified leads and drive registrations, helping the event grow its reach and impact.
Engagement & Conversion Optimisation
At every touchpoint, we focus on user experience and conversion. Whether it’s a visitor landing on the homepage, a potential exhibitor exploring sponsorships, or a returning attendee navigating the speaker lineup, we design the digital journey to guide users toward action. With tools like A/B testing, heatmaps, and analytics, we continuously refine performance to drive stronger engagement and ROI.
Why This Partnership Matters
Our collaboration with Sydney Build Expo reflects our commitment to helping the construction industry thrive in a competitive digital landscape. By amplifying reach, improving discoverability, and engaging high-intent audiences, we help turn visibility into valuable leads for the event and its exhibitors alike.To find out more, speak to our SEO experts today, give us a call on 1300 867 726 or submit an inquiry via our Contact Us page.
Sydney Build Expo & Digital Presence
Trusted by these Digital Marketing & SEO Clients
Frequently Asked Questions – Sydney Build Expo & Digital Presence
The Sydney Build Expo (SBE) is Australia’s largest and most prestigious event for the construction, architecture, engineering, and infrastructure industries. Held annually at ICC Sydney, the event brings together over 600 exhibitors, 550+ speakers, and 25,000+ visitors from across Australia and the globe. Organised by Oliver Kinross, SBE is a dynamic platform for industry professionals to explore innovation, network, and shape the future of the built environment.
Digital Presence is proud to be the official Digital Marketing Partner of the Sydney Build Expo since 2022. Our agency has played a key role in helping the event grow its online visibility, attendee registrations, and exhibitor engagement through advanced SEO, lead generation, content marketing, and targeted advertising strategies.
In addition to our digital marketing role, we also exhibit at the event and actively participate in the show’s conference sessions as a speaker and thought leader in digital marketing for the construction industry.
Our involvement at SBE is multi-faceted:
Speaker Engagement: Our founder, Louie Ramos, regularly speaks at the event, sharing expert insights on SEO, lead generation, and digital strategy tailored to the construction sector.
Digital Marketing Partner: We manage all aspects of digital promotion, including website SEO, paid campaigns, and content strategy for the event.
Exhibitor: We’ve proudly held a stand at SBE since 2022, showcasing how we help construction brands grow online.
Industry Connector: We actively support exhibitors and attendees by helping them generate leads, increase exposure, and grow their presence online—before, during, and after the event.
We’ve been a key part of Sydney Build Expo since 2022, marking four years of ongoing partnership and participation as of the 2025 event. Over the years, we’ve helped the event scale up digitally while also establishing our own presence as a go-to digital marketing agency for construction businesses across Australia.
SBE provides us with the perfect platform to connect with the construction community, showcase our digital marketing expertise, and contribute to the industry’s growth. Through this partnership, we’ve not only supported the event’s success but also helped a multitude of exhibitors enhance their digital footprint and achieve better ROI from their participation.
We offer tailored digital marketing solutions for exhibitors and construction businesses looking to grow:
- Lead Generation
- SEO & Local Search Optimisation
- Google Ads & Retargeting Campaigns
- Content & Social Media Marketing
- Analytics & Conversion Optimisation
We understand the industry, speak your language, and deliver results that move the needle.
You can find us on the exhibition floor at our dedicated stall L50, where we’ll be showcasing our work, offering free consultations, and connecting with professionals from every corner of the industry. Plus, don’t miss the opportunity to attend Louie Ramos’ live talk, where we’ll dive into real strategies to increase leads and build digital growth for construction businesses.
Absolutely! We offer pre-event, during-event, and post-event marketing support to help you generate more qualified leads, improve your booth visibility, and maximise your investment. From SEO-optimised landing pages to targeted ads and on-site engagement strategies, we’ve got you covered.
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