For the past year, the digital marketing industry has been flooded with new buzzwords like “AEO” (Answer Engine Optimisation) and “GEO” (Generative Engine Optimisation). Agencies, consultants, and AI marketers have been promoting “new frameworks” designed to help businesses rank inside AI-powered search results such as Google AI Overviews, ChatGPT, Perplexity, and other generative engines. But […]
