Success Stories
Event Marketing: UTS MBT Keynote
Our Approach
The University of Technology Sydney, MBT were hosting an event, with keynote speaker David Marquet. However, they were not seeing the attendance numbers they had hoped for.
UTS MBT turned to the experts at Digital Presence, in hope of increasing their website’s Google ranking for any event they were hosting, with keynote speaker, David Marquet. When UTS MBT first engaged our services, there were three months left until the event.
Our goal was to rank it as the number one Google search result before the event took place. After implementing an SEO campaign, we saw results within 2 weeks. Two months before the event was set to take place, the event page was already ranked on page one, in position number 3. For the University of Technology Sydney MBT, Digital Presence delivered
- A complete, tailored SEO strategy
- Increased awareness for the event, and improved online visibility for UTS MBT
Result
- Improved event page rankings in 2 weeks, from page 5 to page 1 of Google search results
- Ranked in the third position on page one, within a month
- Increased audience attendance at the event
- Improved organic traffic for UTS MBT Community website
DN’M WEDDING FILMS
Our Approach
D’nM Wedding Films were not recieiving as much organic traffic as they needed, to be successful. They began working with Digital Presence when they realized just how competitive the wedding film industry in Sydney was. They were in the process of launching a new website and wanted to ensure they were always ranked in the number one position on Google.
The experts at Digital Presence helped D’nM Wedding Films become a leader in the wedding film industry, with high ranking search results and increased organic traffic to their website, all in the space of fewer than six months.
Digital Presence worked with D’nM Wedding Films to deliver a:
- Complete SEO assessment of their current website and rankings
- Detailed data analysis to ensure we were giving them the best recommendations for optimal results
- Full SEO campaign that continues to keep them ranked in position 1
Result
- Increased organic traffic by 13.2% in the first 5 months
- Ranked on page 1, position 1 for ‘wedding films Sydney’ and ‘wedding filmmaker’
- Achieved position 1 in Google places for ‘wedding video Sydney’
- Ranked within the top 3 positions, on page 1, for 7 competitive keywords
La Mono
How La Mono Reached the Top of the Search Rankings
The Challenges
La Mono is a Sydney-based restaurant serving authentic Lebanese cuisine in Merrylands and Casula. Recognised for their mouth-watering dishes and signature charcoal chicken, local foot traffic was consistent. However La Mono had no digital marketing plan resulting in very low organic and local search engine rankings.
We partnered with La Mono because they wanted to be visible to a wider audience, grow their revenue and sell more of their famous charcoal chicken!
Increased competition means that businesses must make a digital impact to stand out amongst competitors. La Mono needed to amplify their digital presence to bring localised traffic to their website and increase phone orders.
See how our experts did it
Key Issues
- No digital marketing or Search Engine Optimisation (SEO) campaigns means low visibility in search engines
- Website not attracting enough visitors to convert into revenue
Our Solution
For La Mono, SEO was about bringing more customers into the store and achieving greater sales results. Our hyper-targeted campaign focused on optimising the website’s SEO elements and implementing local search SEO to improve their Google rankings. Our Sydney-based experts recognised the most important keywords and brought La Mono to a Page 1 search engine ranking.
But we didn’t stop there! Google Maps is an opportunity to bring online traffic and attention to the business. Now that the restaurant is visible to the 20+ surrounding suburbs, La Mono continues to see incredible results.
- Optimise their website and content with a custom SEO strategy to achieve page 1 rankings
- Focused on keywords relevant to the business niche which facilitate conversions
- Boost visibility on Google Maps to drive foot traffic, phone orders and sales
Our partnership with La Mono has directly resulted in a 17.54% improvement to SEO traffic. The best part? The results of a strong digital presence just keep getting better – translating into around 1,000+ website visits and phone calls a month!
ECODESIGN
Our Approach
- Ecodesign was struggling to be seen in the competitive online world, and their search result rankings were way below their competitors. As a result, they were losing organic traffic, and not getting many leads.
They needed an SEO strategy that would improve their online visibility and grow their business. Ecodesign approached the team at Digital Presence because they wanted to increase organic traffic for the website. Our individually tailored SEO strategy helped Ecodesign increase their online presence.
Thanks to our unique approach to digital marketing, Ecodesign is now ranked number one on Google for some of the most competitive search terms. Now Ecodesign continues to use our expert services to continuously rank above their competition. Digital Presence delivered a:
- SEO assessment of the current online competition
- Tailored SEO strategy to suit the needs of Ecodesign
Result
- Number 1 position on Google Place for search term ‘Castle Hill Landscaping
- First position search result for eleven competitive keywords in the Castle Hill area
- 53.7% of website traffic is organic search results, within the first 5 months
- Increased ranking position for 12 competitive search terms in the Greater Sydney region
APP BOXER
Our Approach
App Boxer came to Digital Presence with the goal of ranking on page one of high traffic keywords including App Development Sydney, Mobile App Development and App Developers among other. As these were all high traffic keywords, ranking on page one was a challenge.
App Boxer was not ranking high for any key words, which meant that the Digital Presence team had to start from scratch with a complete SEO campaign for App Boxer.
Within one month, App Boxer was already beginning to see the results of the SEO campaign implemented by Digital Presence. Within two months, App Boxer had already gained their biggest lead to date through SEO, and they are now achieving several new leads a day. Digital Presence achieved these results through:
- Undertaking a complete SEO audit
- Monitoring high traffic keywords
- Implementing a bespoke SEO campaign
- Updating the website with an optimised homepage, several landing pages, extra content and more call to actions
Result
- Increased the number of ranked keywords from 1 to 11
- Ranked on high page 1 for the highly competitive keyword ‘app developers’ & others
- Achieved page 1 or page 2 position for 12+ keywords
- Signed first major SEO lead within 2 months
UTS MBT Post Graduate Information Session
Our Approach
The University of Technology Sydney (UTS) is one of Australia’s leading technology universities. For 30 years they have given over 200,000 students a world-class education, in hundreds of courses. Their Masters of Business and Technology Program (MBT) is one of those courses. Their goal is to become a world-leading university of technology. However, the UTS MBT program was getting lower than expected attendance at their information. To increase attendance, they needed to successfully promote the program in the digital landscape. UTS MBT engaged with Digital Presence to develop a strong social media marketing campaign, that improved attendance at the information session. The team at Digital Presence:
- Audited the existing UTS MBT social media engagement to determine where best to run the campaign;
- Created a LinkedIn campaign, using multiple key messages and target audience
- Managed the campaign that ran for 4 weeks.
Result
- Increased organic website traffic
- Improved event registration and attendance
- 38,238 impressions on their LinkedIn Campaign
Ivy Contractor
The Challenges
Ivy Roofing Contractors is a highly reputable team of roofing specialists that provides roofing services throughout Sydney. To name just a few of their specialties, they offer roof restoration, repairs and the installation of new tile or metal roofs. Unsurprisingly their quality workmanship earned many word of mouth referrals – which became the basis of all their new business.
Online visibility enables a business to reach a whole new targeted customer base. Growing Ivy Contractor’s digital presence was key in getting new online leads and taking their business to the next level!
But that’s only the beginning of what incredible results can be achieved!
Key Issues
- Relied upon word of mouth to generate new business
- Minimal online visibility due to low Google search rankings, resulting in limited traffic to the website
Our Solution
Working with Ivy Roofing Contractors we leveraged our expert knowledge to create a bespoke digital campaign. With focus on Search Engine Optimisation (SEO) and Pay per Click (PPC) Ads, they received more traffic than ever before to their website.
Here at Digital Presence we stay true to our belief in a no ‘one size fits all’ method. Ivy Roofing is at its busiest on rainy days and we made sure to optimise the campaign to suit this. Guided by our Sydney-based experts, we are proactively recognising opportunities suited to your business niche to capitalise when demand is at its highest!
- Improved their website with SEO elements and developed a tailored SEO strategy to drive more organic & paid traffic
- Optimising their My Business Listings.
- Recognising industry relevant opportunities to capitalise on peak periods and gain the most return from Google Ads investment
Ivy Contractors has invested in their short & long term success by achieving 2,369 PPC conversions, that’s a 240% increase! Our hyper-targeted PPC campaigns produce unbelievable results and solidify your digital presence in the online marketplace.
Wedderburn
How Wedderburn Achieved 203% More Clicks From PPC
The Challenges
Wedderburn.com.au is an Australian online store supplying labelling, packaging and commercial point of sale equipment. A trusted Australian supplier since 1986, Wedderburn is family-owned and serves a loyal clientele. Maintaining steady growth, they wanted to improve their digital presence through a tailored Google Ads campaign or Pay-per-Click (PPC) to increase traffic, clicks and sales!
Targeting the right people, at the right time is the formula to online business success. Our Sydney experts have all the right localised knowledge to optimise Ad words tailored to a business niche.
Our partnership with Wedderburn has produced incredible results
Key Issues
- Google Ads campaign was stagnant and not proactively managed
- Lack of visibility on search engines, resulting in minimal website traffic
Our Solution
- Targeted Adwords campaign to meet market demands for increased site traffic
- Implementing niche strategies which reduce overall Cost per Click (CPC)
- Adapting campaign messaging to suit business aims and objectives
- A commitment to valuing our client relationships, and producing the highest return from investment when utlising our localised insights
Since partnering with us Wedderburn.com.au decreased CPC and increased conversions by more than 10x in just a year! Our experts achieved a huge jump from only 48 PPC conversions, to now an amazing 595 recorded.
Think Global Logistics
How TGL draws in 100+ leads on average each month
The Challenges
Think Global Logistics (TGL) is an Australian owned and operated freight forwarding company. An expert team with a culture of ‘Intelligent Practices’, TGL wanted to utilise their skills to service more clients. The online marketplace is a great source to find new leads and encourage business growth – companies operating in any industry have the potential to find a whole new, untapped client base!
TGL partnered with Digital Presence to begin a tailored SEO & Google Ads (PPC) campaign, aiming to improve their leads and sustain a strong online presence
Key Issues
- Not enough leads coming to the business organically
- Lacking a strong online presence resulting in low visibility on Google
Our Solution
At the beginning of the campaign TGL was averaging about 6 leads a month. Our experts proactively managed PPC and SEO strategies, made necessary adjustments to ensure it remained hyper-targeted, and the results were astounding!
In just 6 months Digital Presence had produced a perfectly suited digital marketing campaign that now draws in an average of 100+ leads monthly. TGL had become visible to relevant business clients on Google, and our experts were able to use historical data to mature the campaign even further.
- Introduce & effective and hyper-targeted SEO strategy to improve their search engine ranking
- Utilised custom Google Ads campaigns to drive qualified traffic to the website
- Maintenance of digital marketing strategies to ensure effectiveness in response to shifting trends
Think Global Logistics continues to see the number of their conversions grow and clicks have become more targeted based on requirements. At first TGL averaged about 6 leads a month. By adapting campaign messaging and strategies to target the right audience, their website experienced a 23% improvement in SEO traffic.
Yes Dental
How we increase Yes Dental Phone Bookings by 300%+
The Challenges
Yes Dental has opened up a new dental clinic branch at the Rouse Hill Town Centre, one of the biggest shopping centres in the Hills District in Sydney. The management would like to increase their local exposure & online visibility within the Hills District to drive more online bookings & foot traffic to the clinic and fill up their 3 seats with regular patients.
They would also like to get more bookings on general dental check-up, dental cleaning, tooth filling & wisdom tooth removal from locals to take some market share from competitors.
Key Issues
- New Branch, not a lot of traction yet
- Would like to fill up all 3 seats with regular patients
Our Solution
Developed a customised & targeted Google Marketing Campaigns (SEO & Google Ads) to improve their online presence within their local & service areas to gain more visibility infront of their prospects
- Local Search SEO Strategy
- Targeted Google Ads campaign
In just under 3 months we managed to improve Yes Dental’s local & organic rankings in Google within their local & service areas using effective & proven SEO strategies. We have also dominated the top of the search results by using targeted Google Ads campaigns, the results are:
- Higher online visibility in the Rouse Hill & Hills District region
- More Keywords reaching Page 1 & high Page 1 of Google
- 300%+ increase in phone call bookings
- More patients booking online via the Book Appointment tab
- Seats filling up with patients
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