Dental SEO Services
SEO For Dentists: How To Attract More Patient Bookings
The online opportunities for Dentists to market their dental practice and reach more patients are endless. Digital marketing efforts translate directly into the success of a practice and will assist in reaching your business goals. Get more patient bookings & get more dental leads.
What is SEO & Why should dental practice consider having a Dental SEO campaign?
Search Engine Optimisation or SEO is the key to growing your dental business online. SEO involves digital marketing strategies that are focused on helping your dental practice stand out amongst competitors in the Google search rankings. Whether this be through content marketing, a targeted keyword strategy or a user-friendly website – all work in tandem to create an effective SEO plan for Dentist and boost your practice’s search rankings!
Google is both the #1 search engine and the #1 most visited website in the world. Think of yourself as a patient and imagine where the first place they go to find a dental practice…Google! As Google stays dominant in the online marketplace and new businesses continue to appear, dentists need to stay competitive for business longevity. With SEO as an integral part of your marketing plan you can be confident in both the exposure and success of your dental practice.
Local SEO Dentist Campaign
When identifying how prospective dental patients are searching online ‘local intent’ should be placed at the foreground. Location is a very important factor when looking for a Dentist and resultantly businesses who improve their performance in Local SEO rankings will attract more patients than ever before.
Local SEO translates directly into achieving status in Google’s ‘Local Pack’. Presented at the top of the search page, dental practices in the Local Pack enjoy increased visibility with a small map showing their location and direct website or contact links. According to statistics, 93% of websites that are included in the Local Pack rank number 1 on search engines.
So how do you attain this?
To reap the rewards of a strong Local Dental SEO strategy your digital marketing plan needs to be optimised to attract prospects in a hyper-targeted area.
Standard optimisations including updating title tags, backlinks, improving page speed and quality images are definitely necessary for SEO. However, it is through a customised keyword strategy, Google my Business and Google Reviews that an effective Local SEO campaign can be achieved.
Keywords fall into 3 distinctive categories; high-level, niche-specific and brand terms.
Once you have identified the most frequently searched keyword relevant to your practice you can then begin to create quality content that adds value and relevance for Google.
For example the keyword ‘dentist near me’ would be flooded with competitors vying for the top spot. Whereas, ‘orthodontist in western Sydney’ is more niche and specifically targeted. Integrating content marketing strategies that speak to your ideal clients is very effective in standing out from the crowd especially if there are many competitors in your suburb.
Reviews are an intrinsic part of the clients decision-making process and Google’s Local Pack rankings
Those 5 stars matter... for your business, for potential clients and for Google! Online reviews that are showcased through GBF will help to drive traffic to your website and instill a sense of trust from the community around you. Statistics show that people are more willing to engage with a dental practice that boasts positive and genuine reviews, over another that does not have any. Respond to reviews and encourage your clients to leave new ones to assist in enriching your Local SEO strategy and finally achieve the coveted status of Google’s Local Pack.
Google Business Profile (GBP) is your dental practice’s first impression for new clients
If your website has been correctly optimised with local SEO, and branded or specific searches of your business are made in Google your Google Business Profile will appear. When Google showcases your profile this is a chance to make a great first impression on online traffic and increase client bookings. A GBF includes your practice name, contact details, images and website links. This presents a great opportunity for searches to click directly into your webpage or call to make an enquiry.
Make sure your GBF has been updated with the correct trading hours, address and is regularly updated with current images. If there are any mistakes in your contact details this could create a very negative first impression
If you don’t have an optimised GMB profile you are losing hundreds of potential clients!
Dental Digital Marketing Agency Expertise
The aims of SEO may seem straightforward however there are many complexities involved in creating a successful campaign. As mentioned, if your business is focused on capturing a localised clientele a Local SEO strategy would be most beneficial.
Many Dentists have wasted time and money by employing a generic SEO strategy. A great website isn’t enough to be successful in the oversaturated online marketplace. An SEO Dentist specific campaign is the way to go.
A digital marketing expert is able to identify market opportunities and areas of customisation so that your digital marketing strategies are perfectly suited to your business aims. For example, due to the current social climate of COVID-19 following safety and hygiene procedures are very important for clients. Adapting to trends and customising your targeted keywords is a great way to stand out from the crowd.
On the right, you will see how our dental digital marketing team have improved a clinic’s local online presence in Google by boosting the rankings of their main keywords in just 3 months which resulted in increased website traffic & bookings.
A partnership with a digital SEO Dental expert allows you to stay focused on what matters most, your dental practice, while they take care of your digital strategy. Additionally, it’s very common that when you choose to engage with an agency there is normally a team of people and their network working together on your business. This diverse structure is great for offering a variety of perspectives, solutions and flexibility to explore multiple marketing pathways.
If you’re a Dentist wanting to secure your business longevity, reach out to the Digital Presence team today! Our team is made up of experts across every digital marketing field. We are committed to your business’ success and aim to create niche SEO strategies that will attract more clients to your dental practice than ever before. Contact us today & let’s discuss how we can help you & your dental practice dominate Google in your service & local areas.