SEO
benefits of SEO
SEO

Top 10 Benefits of SEO for Your Small Business

Why SEO Matters for Your Business   SEO is an excellent marketing strategy for small business owners. It is an effective technique to increase your company’s online visibility to attract more prospective clients or customers. In this article, we will be discussing the benefits of SEO for your small business and how it works.   […]

Adwords Digital Marketing Ecommerce
Adwords Digital Marketing Ecommerce

The Power of Google Ads in Increasing Revenue for Online Stores

Google ads or PPC is fast becoming the go-to digital marketing strategy for eCommerce Brands Statista has revealed that global online sales are on a continued upwards trajectory, with sales to reach an estimated $4.5 trillion by the end of this year. Australia has the 4th largest online shopping market and continues to grow especially […]

Branding Digital Marketing SEO
Branding Digital Marketing SEO

Why a strong Digital Presence is Important for your Business

A strong online presence is advantageous for any business and now with the impacts of COVID-19 it’s obvious this is no longer just an ‘option’ Recognised as an essential asset, the state government in Victoria (https://www.vic.gov.au/design-and-develop-digital-presence) describes a digital presence as being ‘more than a website’. An enriching online presence is a combination of channels […]

Google SEO
Google SEO

The 11 Google Search Ranking Factors

Understanding Google’s decision making process behind website rankings in search results, is an obvious aid when it comes to building your digital presence. However, when the internet is flooded with discerning theories and debate over Google’s ranking factors, how can you determine what is misinformation and what is accurate? Search Engine Journal recently published an […]

Content Marketing Website Design
Content Marketing Website Design

The Ultimate Guide to Digital Marketing for Online Fashion Brands

All statistics and trends are pointing towards digital marketing being the best growth strategy for fashion companies. Fashion brands which are retailing through eCommerce platforms are able to capture an untapped global or national audience unlike any other. Follow Digital Presence’s ultimate guide to Digital Marketing to help your brand realise its online potential!   […]