In recent days, many website owners and SEO professionals have noticed a significant drop in impressions reported in Google Search Console, particularly on desktop devices. Interestingly, this decrease in impressions is often accompanied by an increase in reported average position. In other words, Google is showing that sites are “ranking better” in terms of position, […]
In today’s rapidly shifting digital environment, one thing remains consistent: Google’s algorithm updates are unpredictable and inevitable. With major changes like the Helpful Content Update and continuous adjustments through core algorithm refreshes, businesses are increasingly exposed to ranking volatility. For those relying on short-term tactics or manipulative SEO strategies, a single update can drastically slash […]
Launching a new product is an exciting milestone for any business. But in 2025, it’s not enough to unveil your offering and hope customers will come. Search engines are often the first place potential buyers turn to when evaluating new products or services. That’s why pre-launch SEO is now a critical component of any successful […]
In today’s digital marketing landscape, the conversation around SEO has evolved beyond simple keyword placement or link-building hacks. One of the most debated topics in 2025 is the balance between content velocity—how often you publish—and content quality—how valuable that content is to users. Businesses eager to dominate search rankings often ask: “Should we publish more […]
For years, SEO has focused on ranking text-based queries on Google’s traditional search engine results pages. But the way people search is evolving—and fast. Today, users are speaking to smart speakers, snapping photos with Google Lens, and relying on image-based search results more than ever before. Voice and visual search are no longer futuristic technologies—they’re […]
The way we discover content online is no longer just dictated by traditional search engines. Today, AI models are becoming the new gatekeepers of visibility, summarising, curating, and delivering content directly to users across a growing number of platforms. From ChatGPT and Google’s Search Generative Experience (SGE) to tools like Gemini, Perplexity, and even AI-enhanced […]
LinkedIn has evolved well beyond a digital resume platform—it’s now one of the most powerful B2B marketing tools available for service-based businesses, consultants, and digital professionals. With more than 1 billion users globally and consistent feature updates designed to promote content discovery, LinkedIn is redefining how relationships are built and business is done. But in […]
For years, businesses have prioritised SEO as the foundation of their digital strategy. After all, if you’re not showing up in search results, you’re not being seen. But in 2025, simply generating traffic is not enough. Too many companies are investing heavily in SEO to increase rankings and clicks—only to find that the visitors they […]
E-E-A-T in Action: How to Show Google and Your Customers That You’re the Real Deal If you’ve been following SEO trends over the past few years, you’ve likely come across the acronym E-E-A-T. Standing for Experience, Expertise, Authority, and Trust, E-E-A-T is part of Google’s Search Quality Evaluator Guidelines and plays a critical role in […]
The marketing landscape in 2025 is increasingly defined by automation, artificial intelligence, and machine learning. Tools powered by AI can generate content, analyse data, manage ad campaigns, and even interact with customers in real time. But while AI continues to reshape the efficiency of marketing operations, a critical question remains: where should we draw the […]
