A strong online presence is advantageous for any business and now with the impacts of COVID-19 it’s obvious this is no longer just an ‘option’ Recognised as an essential asset, the state government in Victoria (https://www.vic.gov.au/design-and-develop-digital-presence) describes a digital presence as being ‘more than a website’. An enriching online presence is a combination of channels […]
Understanding Google’s decision making process behind website rankings in search results, is an obvious aid when it comes to building your digital presence. However, when the internet is flooded with discerning theories and debate over Google’s ranking factors, how can you determine what is misinformation and what is accurate? Search Engine Journal recently published an […]
A digital marketing plan is an integral component of all business marketing strategies. Arguably, SEO & Google Ads are non-negotiables if you’re aiming to reach your ideal consumers in the largest global marketplace; Google search. Keep reading to find out the top 3 reasons why SEO and Google Ads need to have a permanent place […]
Multitask Unified Model, or MUM is a new technology developed by Google as a step in the right direction to provide more thoughtful answers for complex needs. What Makes MUM Different? Announced in late May, although not confirmed to be in use, the Multitask Unified Model (MUM) is a Long Form Question Answering technology. […]
Construction business owners are increasingly putting more time into maintaining a successful digital marketing strategy. The digital era is well and truly upon us. It is no longer just a choice for you to have a website for your business if you have plans to develop and grow. An online presence is necessary for business […]
All statistics and trends are pointing towards digital marketing being the best growth strategy for fashion companies. Fashion brands which are retailing through eCommerce platforms are able to capture an untapped global or national audience unlike any other. Follow Digital Presence’s ultimate guide to Digital Marketing to help your brand realise its online potential! […]
Being a catalyst for accelerated growth, digital marketing strategies have found a place amongst the expanding empire of online shopping. According to technology company Miraki’s study, the 2021 Enterprise Marketplace Index, the online marketplace place grew globally by more than 80 per cent in the last quarter of 2020. This is a direct result of […]
Take advantage of the exponential growth of eCommerce by employing Digital Marketing strategies to help your business reach customers in new and exciting ways! According to Statista, global eCommerce sales are on the rise, and this is not expected to slow down. It’s expected that sales reach $4.5 trillion by 2021. Australia is currently number […]
The Construction Industry has remained resilient throughout the COVID-19 pandemic, however restrictions and disruptions have prompted Business owners to adopt Digital Marketing strategies. The COVID-19 pandemic has undeniably affected each of our lives in different ways – no one was really prepared for what 2020 had in store. To identify how we can best help […]
When owners are looking to grow their business, commonly an increased focus on marketing is at the forefront. So the questions come to mind… Is there someone that can execute SEO strategies? Do I need to hire someone new? Or can I look elsewhere and find an agency? The decision of choosing to partner with […]
