Digital Presence can help. With their expertise in online reputation management, they ensure your business’s online profile is an accurate reflection of what it truly does.
Your online reputation matters
Everything is online nowadays, which means that your online reputation is the difference between success and failure for your business. Your online reputation also lasts forever, so you need to make sure you handle it right. If your business has a negative online reputation, then it doesn’t matter how professional and easy to navigate your website is, or that has been optimised with the best SEO tactics. A negative reputation, whether it’s a single bad review or hundreds, will wipe out all your SEO efforts in a second.
We have learned from our experience that people who have had a negative experience with a company will tell anyone who’ll listen. And, just like in real life, online word of mouth reviews spread quickly. It spreads especially quickly if that word of mouth review pops up as the first thing potential customers see when they search for your business on Google. And with one single review you now have a tarnished reputation. The more negative reviews you get, the more stained your reputation becomes, until negative reviews are the only search results that come up, and your business website is buried.
The solution is Reputation Management
If this sounds like your business, or you never want it to be your business, then you need Reputation Management. Reputation Management is similar to Search Engine Optimisation, however, Reputation Management is about controlling which websites appear in your search results. Some Reputation Management techniques involve
- Moving specific sites that have misleading information or gossip down in search engine rankings;
- Targeting specific search terms that impact on reputation; and
- Creating an ecosystem of complementary materials that tell related stories, and ensuring they rank higher on search engines.
If this all sounds too difficult and time consuming to complete when you are running your business, don’t worry we can help!
Digital Presence are the experts in Reputation Management
The team at Digital Presence have the knowledge and know-how to not only improve your business’s online reputation, but also take preventative measures to ensure your reputation is never dragged down by negative reviews.
Our team will deliver a complete reputation management strategy to help you regain your status by
- Investigating the negative information and the platform where it appears, and developing a plan to overcome its negative effects;
- Creating positive feedback about your brand on a multi-level scale that includes blogs, forums and social media networks; and
- Optimizing the positive commentary we create to outrank the negative feedback and increase your website’s visibility within search engines.
After we have re-established the integrity of your business, and secured your website’s high search engine placement, our team will continue to monitor your website’s data to ensure that the negative feedback doesn’t return.
If your website is experiencing the effects of a negative online reputation, contact Digital Presence today to rebuild your reputation.