Creating amazing and expert content that is authoritative and trustworthy is the solid foundation upon which you will grow your online reputation, expand your brand recognition and outrank your competitors. This all goes hand-in-hand with link building and establishing authority.

Link building can be done in a number of different ways and can include both inbound and internal links. Inbound links, also sometimes referred to as external links or back links, are links that typically point from one website to another while internal links connect various pages within your website.

It’s important that all link building is done naturally. Spammy links can severely jeopardise your website’s reputation as search engines have significantly refined the way they view links through sophisticated algorithms.

Link building is crucial, it is the online equivalent of building a reputation, and when coupled with excellent content that visitors want to read and engage with, will go a long way to establishing your authority online.

Excellent content and link building, though, are not enough to outrank your competitors. To truly see the benefits of your SEO campaign, your business needs to establish authority online which can be accomplished by building your brand awareness, nurturing your online audience with content that is not only authoritative and engaging but also worthy of being shared, and earning and establishing links from authoritative sites.

Linking to trustworthy sites is a crucial ranking factor with search engines. To ensure that your site is getting the best out of link building, and won’t be penalised by search engines for being spammy, your site links should always:

Link building should never just be about search engine rankings though – you want to build an online presence that is sustainable and can stand the test of time. Build a healthy and reputable online presence that can stand up to algorithmic scrutiny and draw valuable traffic to your site. The key to earning high-quality, natural links lies in the quality of the content on your site, content that your visitors are interested in and wish to share and reference.

A well-known thought-leader and link building expert, Eric Ward once said that:

‘You should build your links as though Google might disappear tomorrow. In essence, you should focus on acquiring links that will bring qualified traffic to your website.’

How to Build High-Quality Links:

The following are some examples of popular link building methods:-

Establishing authority online is an important part of the SEO process and key to your business’s online success.  Throughout the process, ensure that you deliver high-quality content, focus on keeping your clients happy, and seek and earn links from reputable sites that you are happy for your business to be associated with.

Achieved amazing results for my business. We have tried other companies in the past, but by far seen the best response with Louie. Great to work with too
Erin Kefford
Louie from Digital Presence has been lovely to work with. He always answers his phone and always get back to you in time. Since hiring Digital Presence I have improved my online presence and do get more phone call/leads. Highly recommended.
Owaiiz Shah
The team at Digital Presence have been fantastic for our business. They have been very supportive, flexible & thorough. They have really personalised the experience and delivered some great results. Definitely recommend!
Russell McMellon
Digital Presence has gone above and beyond to get my company ranked on google. We have worked with 3+ digital marketing companies in the past and not a single one delivered close to what was promised… With Digital Presence we received more than we were promised earlier than expected. I highly recommend them to anyone looking to increase their lead generation process
Zyran Erasmus
Working with Louie on some joint projects and it’s been a great experience. Very happy to recommend.
Denis Ledwidge
Positive: Professionalism, Quality Louie is always fast at responding to me. Def felt the impact of using his business. Very friendly and approachable and you are always talking to the same person. Also always follows up with monthly reviews.
Liarne Henry
Louie and the team at Digital Presence are fantastic to work with. We have seens a lift in rankings and more importantly, LEADS, within a month! They are a true partner and are willing to offer value well beyond the scope of work. Highly recommended to any business looking for a reliable SEO agency that delivers.
Luc Devoto
Ninety five percent of the SEO companies out there do just enough work to keep you paying your monthly fee, they confuse you with terms and make you believe that what they are doing is working. You are just a Number ! Digital Presence take the time to explain what they are doing, in the monthly meetings look at the analytics and identify things that could be improved. Recently when a mistake had been made by a third party to the website, they went above and beyond and sorted it out. You are not just a number they are a partner in your business.
Chris Lamb
Sometimes you meet someone and you just know that you’ll do great things together. This is what happened when I met Olga and Louie from Digital Presence. They are sincere with a high level of integrity. They do not only have great SEO knowledge and skills, but also communicate in simple and clear language. They are responsive and always focused on finding the best SEO solution for their customers.
Sonja van den Bosch
We have used Digital Presence to increase the visibility on social media of an event we were running and they have been able to sky-rocket the number of impressions and click through to our website. They are very professional and knowledgeable I’d recommend them 100% and will use them again as they are able to provide value for money with a friendly approach!
Stefano Bianchini
The Digital Presence team has done an amazing job for our event marketing. Through their clever SEO strategy they managed to get our event page as high as 3rd place on Google search result page 1, and all of that within a couple of weeks. I’m sure Olga and the team are some sort of SEO wizards that I highly recommend should you ever need to see your company on Google Page 1.
Jens Pistorius
Olga and the team are highly knowledgeable when it comes to SEO and digital marketing, not to mention they are the friendliest people around. Would recommend their services to anyone who wants an SEO manager that is accountable and will keep them up to date with results.
Declan Burton-Clark
Digital Presence Solutions deliver ! In an industry where there is a lot of competition and it can be hard to determine who to choose for your SEO marketing, DPS are an absolute standout. We have experienced incredible results for our business through the SEO work of the DPS team. As a bonus to their great results, they also provide fantastic service & support. I highly recommend them!
Dave Cowling

Let’s increase your sales.