PPC (Pay-Per-Click) advertising management is a cost-effective way of having ads placed before your target audience. Within minutes of launching a campaign, your business can reach a whole new audience and increase conversions, all while controlling the cost of the campaign.
There are many different PPC platforms to choose from. Through our PPC management services, we can help you identify the most suitable PPC services, including Google Ads, remarketing, and landing pages, and even collaborate with existing campaigns by running remarketing activities from existing traffic. This means we can find visitors who have taken an interest in a particular product or service of yours and bring them closer to a conversion.
Find out more about our PPC Management Services by giving us a call today on 1300 867 726 & speak to one of our Google Ads & PPC experts to discuss how we can help in creating a targeted & effective Google Ads campaign for your business. Our goal is to get you more relevant traffic for less ad spend.
The team at Digital Presence create only targeted campaigns based on meaningful data that has been extracted from reliable sources. This data is presented to our client in an easy-to-understand format and we will provide targeted campaigns in which all activity and results are managed, analysed and tweaked, as needed.
Targeted campaigns mean you can align your brand and maximise returns by effectively analysing ad format, placement, device and location targeting, keywords, schedules, etc.
At Digital Presence, we offer pro-active PPC management services through specialised techniques to help grow your brand.
A pro-active management strategy means a more hands-on approach: this way you can maximise both the benefits of the campaign and your budget. We’ll provide regular updates and reports on your campaign’s performance, based on constant data analysis. With a clear understanding of objectives and audience, your campaigns can be tweaked and adjusted for maximum impact.
At Digital Presence we conduct an initial audit of your online presence. This information enables us to create a bespoke campaign based on meaningful data extracted from reliable sources. By creating the right strategy for your business, you can rest assured that you will see improvements to your online presence, lead generation, and the number of visitors and conversions. We will manage the activity and results, and tweak, as needed so you know that your budget is being spent effectively.
Our team will professionally integrate PPC services into your business’s digital marketing strategy using only proven, ethical, white hat techniques that comply with search engine guidelines. These proven tactics will help to improve your site’s rankings and brand’s online visibility. We know we deliver results and our clients know it too – that’s why a large portion of our current client base has come from recommendations. We’ve built our reputation around delivering quality results based on the most up-to-date digital marketing strategies.
Digital Presence is a leading PPC Management Services Agency.
You can rest easy and focus on your core business knowing that your PPC is being expertly handled by our team of professionals. Within minutes of launching a campaign, your business can reach a whole new audience and increase conversions, all while controlling the cost of the campaign.
We offer intelligent PPC management services that will drive targeted traffic, and boost conversions with data-driven campaigns.
Grow your business and maximise your PPC performance to stay ahead of your competitors. Our proven track record of client successes can help you benefit from the many advantages of Google ads, including:
Connect with visitors who have previously interacted with your site or app by strategically placing your ads in front of these visitors at the exact time they are browsing. These are some of the benefits of remarketing:
An interactive and customised landing page can greatly increase conversions for your PPC. A custom-designed landing page will let your visitors know how you can help them and compel them to take action, thereby building brand awareness, credibility and trust. Custom landing pages can offer further benefits like:
Your business can benefit from our robust understanding of Google Ads and the strategies and campaign designs that yield the best results. A combination of data insight, creativity, and our up-to-date pioneering spirit around all the new search engine guidelines, means that your Google Ads will show tangible results that influence your bottom line.
Brand awareness is one of the biggest benefits of Google Ads. A well-placed Google Ad can raise your business’s online profile to become a credible and trusted online entity with all the perks that come with it.
Grow your business and maximise your PPC performance with the Digital Presence team. Our specialty is increasing the ROI (Return on Investment) of your Google Ads, the platform that will enable your business to appear on Google’s search engine.
Stay ahead of your competitors by strategically targeting new and existing markets based on data insights and the most up-to-date digital marketing strategies.
As a leading digital marketing agency with both local and global clients, we are proud of our results-driven approach and the positive impact this has had on our clients’ businesses.
Take advantage of our expertise, easily manage your marketing budget and maximise the benefits of greater online visibility, increased lead generation, and reaching a wider, more engaged and targeted audience.
Google Ads is a brilliant way of achieving great online results within budget; from increasing brand awareness and reaching a wider yet targeted audience, to delivering a favourable ROI and everything in between.
Our expert and results-driven team will get to know you and your business, and devise a strategy that suits your business, your budget, and your goals to help you meet your business and campaign objectives.
We will consider every aspect of your current online presence and your message, including best time of day for delivery, seasonality, the demographic of your audience, and the state of the market. These insights will enable us to create Google Ads campaigns that can hone in on in-market audiences to maximise conversion opportunities. Your specially-designed Google Ads campaign will steadily grow your online presence and, through consistent monitoring, can be revised to ensure continued campaign success.
We are a digital marketing agency that uses ethical strategies to gain maximum results for our clients. Through layering strategies like keyword optimisation and remarketing lists, your Google Ads campaigns will reach the right audience at the right time.
· Through consultation you can tell us about your business and the unique challenges you face.
· Your Google Ads campaign design will be based on using Google best-practice, which includes efficiently controlling bids, budgets and audience targeting.
· A keyword analysis will reveal the best keywords for your business so that you can prioritise these based on search demand.
· Google Ads have headlines, content, links and extensions. Our expert team know just how to attract the attention of your customers and entice them to follow through on any calls-to-action.
· Once you have approved the campaign activities, your Google Ads campaign will be managed for performance and analysed and refined for improvement.
· You will receive regular reports to update you on your campaigns performance. These reports will be easy-to-understand and include recommendations for improvements with actionable insights.
Get in touch today by giving us a call or dropping us a line and discover what we can do to help your business grow.
Our remarketing services are designed to re-connect your business with interested visitors and turn them into valuable customers. Remarketing is a savvy tool for businesses that can boost both your organic and paid digital marketing efforts.
The team at Digital Presence can develop a remarketing strategy. It will be designed to entice and engage would-be customers who have previously shown an interest in your products and services either through your site, your ads or your social media campaigns. Your remarketing ads can be triggered based on specific actions taken by the visitor, thereby promoting and enhancing opportunities for conversion.
It’s not unusual for first-time visitors to browse your website without making a purchase or an enquiry. This is known as the ‘awareness stage’ of the buying journey. Your business will greatly benefit from remarketing to these prospective customers who are now already familiar with your business and may be enticed to take specific action through remarketing efforts, thereby converting to a sale.
Harness the power of remarketing to find new business opportunities by having your ads appear in front of your visitors at the exact time they are browsing and reap the benefits of taking this extra step with your marketing campaigns.
Remarketing gives your business the opportunity to stay visible to potential customers. By leveraging the information captured through cookies, you can re-engage visitors and make the most of missed opportunities.
Focussed advertising. Whilst a visitor is browsing your site, cookies will be placed on their machines when they match specific criteria. You will be able to choose which adverts they see as part of your remarketing strategy, based on their cookie ID, and reach out to your visitors even after they have left your site.
Brand Visibility. Remarketing is ideal both for engaging potential customers and for brand exposure. Your visitors will be repeatedly exposed to your brand, logo, and content. This fosters familiarity, thereby creating a stronger brand identity and brand recall which increases the likelihood of the visitor choosing your brand at the time of purchase.
Targeted reach. Remarketing is specifically aimed at visitors who may have an interest in taking action on your site. This targeted reach is effective as it avoids sending your ads to the general public. Instead, your potential customer, the one who has already shown an interest, is specifically targeted for conversion.
Measurable results. Remarketing is the ideal digital marketing tool to maximise your online budget – it strengthens your brand’s credibility and promotes relationships with visitors interested in your site. Measurable results provide behavioral insights that can be used to nurture relationships, generate leads and, ultimately, result in a conversion.
Easy ad creation. There are different options available for remarketing, including the Google Display Network (GDN), Google Search Network (part of Google Ads), and Facebook and Facebook Pixel. These are all affordable options that are easy to set up and extract useful data.
The team at Digital Presence will provide you with the ideal solutions to your remarketing needs to regain the attention of customers and maximise your sales opportunities.
Get in touch with the team today and re-engage with your potential prospects.
There are a number of ways in which potential customers may come to interact with your brand, including organic and paid searches. Your business’s designated landing pages are vital touchpoints; a visitor’s first interaction with your business, and should be used to put your very best foot forward that will nurture leads and grow a loyal customer base.
The digital marketing strategy you set in motion for your business should be designed around your overall marketing goals to entice, engage and convert your visitors. A custom-designed landing page will introduce visitors to your brand, let them know how you can help them and, ultimately, compel them to take specific action through clear and attractive ‘call-to-action’ prompts.
The team at Digital Presence have successfully been implementing digital marketing strategies since 2009, combining demonstrable experience with creative flair for pages that yield results. We take a measured approach – we understand that your business is unique and we will develop landing pages that are true to your business’s needs and ethos, delivering the right message to the right people at the right time.
Digital Presence has the expertise to design and create bespoke landing pages based on customer research and journey mapping. Our strategic and creative team has access to meaningful data that has been extracted from reliable sources. This information can be used to maximise the conversion potential of your page by learning how your visitors interact with your site and your brand – making for more meaningful and engaging content.
Your digital marketing should include a multi-pronged approach, using various techniques across a range of platforms. Custom pages can be particularly effective for supporting your digital marketing campaign goals directly and greatly improve the efficiency of your paid search campaigns, i.e. maximising your budget.
When done right, your landing pages will provide relevant content for your visitors, including tangible next steps through clear calls to action, and useful information to you about the visitors who have come to your site; enabling you to personalise content for a specific target audience.
From brand visibility and lead generation to targeted marketing opportunities, focussed messages, and increased potential for conversions, custom landing pages are the ideal way to boost your ad campaigns for maximum value and output.
In case you’re still on the fence about whether custom landing pages are right for your business, we’ve included a few more benefits:
– Promote new products and services to a targeted audience;
– They are direct and to the point – like having a tête-à-tête;
– Provide relief for your visitors’ pain points and build credibility;
– Your landing page can be tested and tweaked to be perfectly optimised for their purpose.
If you have any questions about your landing pages and how you can get the most out of them, or you just want a little more information, our team is waiting to take your call.
