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PPC Agency in Sydney

PPC (Pay-Per-Click) advertising management is a cost-effective way of having ads placed before your target audience. Within minutes of launching a campaign, your business can reach a whole new audience and increase conversions, all while controlling the cost of the campaign.

How PPC Management services can help your Business

There are many different PPC platforms to choose from. Through our PPC management services, we can help you identify the most suitable PPC services, including Google Ads, remarketing, and landing pages, and even collaborate with existing campaigns by running remarketing activities from existing traffic. This means we can find visitors who have taken an interest in a particular product or service of yours and bring them closer to a conversion.

Find out more about our PPC Management Services by giving us a call today.

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Targeted Campaigns

The team at Digital Presence create only targeted campaigns based on meaningful data that has been extracted from reliable sources. This data is presented to our client in an easy-to-understand format and we will provide targeted campaigns in which all activity and results are managed, analysed and tweaked, as needed.

Targeted campaigns mean you can align your brand and maximise returns by effectively analysing ad format, placement, device and location targeting, keywords, schedules, etc.

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Pro-Active Management

At Digital Presence, we offer pro-active PPC management services through specialised techniques to help grow your brand.

A pro-active management strategy means a more hands-on approach: this way you can maximise both the benefits of the campaign and your budget. We’ll provide regular updates and reports on your campaign’s performance, based on constant data analysis. With a clear understanding of objectives and audience, your campaigns can be tweaked and adjusted for maximum impact.

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Right Strategy For Your Business

At Digital Presence we conduct an initial audit of your online presence. This information enables us to create a bespoke campaign based on meaningful data extracted from reliable sources. By creating the right strategy for your business, you can rest assured that you will see improvements to your online presence, lead generation, and the number of visitors and conversions. We will manage the activity and results, and tweak, as needed so you know that your budget is being spent effectively.

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Proven Tactics

Our team will professionally integrate PPC services into your business’s digital marketing strategy using only proven, ethical, white hat techniques that comply with search engine guidelines. These proven tactics will help to improve your site’s rankings and brand’s online visibility. We know we deliver results and our clients know it too – that’s why a large portion of our current client base has come from recommendations. We’ve built our reputation around delivering quality results based on the most up-to-date digital marketing strategies.

Let us Manage Your PPC Success

Your business can benefit greatly from PPC campaigns that are professionally managed on an ongoing basis. A pro-active management strategy means a more hands-on approach, and with a clear understanding of your audience’s needs and monitoring shifts in behaviour, our team will ensure that your campaigns remain relevant and up-to-date for maximum results.
PPC MANAGEMENT SERVICES

Data-Driven PPC Campaigns

Digital Presence is a leading PPC Management Services Agency.

You can rest easy and focus on your core business knowing that your PPC is being expertly handled by our team of professionals. Within minutes of launching a campaign, your business can reach a whole new audience and increase conversions, all while controlling the cost of the campaign.

We offer intelligent PPC management services that will drive targeted traffic, and boost conversions with data-driven campaigns.

Google Ads

Grow your business and maximise your PPC performance to stay ahead of your competitors. Our proven track record of client successes can help you benefit from the many advantages of Google ads, including:

  • Fast results

  • Wide reach

  • Increased brand awareness

  • Can be scheduled for best results

  • Customisable

  • Measurable performance
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Remarketing
Remarketing

Connect with visitors who have previously interacted with your site or app by strategically placing your ads in front of these visitors at the exact time they are browsing. These are some of the benefits of remarketing:

  • Focussed advertising

  • Well-timed brand visibility

  • Targeted reach

  • Measurable results

  • Easy ad creation

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Custom Landing Pages
Custom Landing Pages

An interactive and customised landing page can greatly increase conversions for your PPC. A custom-designed landing page will let your visitors know how you can help them and compel them to take action, thereby building brand awareness, credibility and trust. Custom landing pages can offer further benefits like:

  • Improve paid search campaigns

  • Generate leads

  • Increase your search traffic

  • Focussed and targeted messaging

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Capture and Convert Promising Leads

Our remarketing services are designed to re-connect your business with interested visitors and turn them into valuable customers. Remarketing is a savvy tool for businesses that can boost both your organic and paid digital marketing efforts.

The team at Digital Presence can develop a remarketing strategy. It will be designed to entice and engage would-be customers who have previously shown an interest in your products and services either through your site, your ads or your social media campaigns. Your remarketing ads can be triggered based on specific actions taken by the visitor, thereby promoting and enhancing opportunities for conversion.

It’s not unusual for first-time visitors to browse your website without making a purchase or an enquiry. This is known as the ‘awareness stage’ of the buying journey. Your business will greatly benefit from remarketing to these prospective customers who are now already familiar with your business and may be enticed to take specific action through remarketing efforts, thereby converting to a sale.

Harness the power of remarketing to find new business opportunities by having your ads appear in front of your visitors at the exact time they are browsing and reap the benefits of taking this extra step with your marketing campaigns.

Leverage the Benefits of Remarketing and Convert Your Leads

Remarketing gives your business the opportunity to stay visible to potential customers. By leveraging the information captured through cookies, you can re-engage visitors and make the most of missed opportunities.

Focussed advertising. Whilst a visitor is browsing your site, cookies will be placed on their machines when they match specific criteria. You will be able to choose which adverts they see as part of your remarketing strategy, based on their cookie ID, and reach out to your visitors even after they have left your site.
Brand Visibility. Remarketing is ideal both for engaging potential customers and for brand exposure. Your visitors will be repeatedly exposed to your brand, logo, and content. This fosters familiarity, thereby creating a stronger brand identity and brand recall which increases the likelihood of the visitor choosing your brand at the time of purchase.

Targeted reach. Remarketing is specifically aimed at visitors who may have an interest in taking action on your site. This targeted reach is effective as it avoids sending your ads to the general public. Instead, your potential customer, the one who has already shown an interest, is specifically targeted for conversion.

Measurable results. Remarketing is the ideal digital marketing tool to maximise your online budget – it strengthens your brand’s credibility and promotes relationships with visitors interested in your site. Measurable results provide behavioral insights that can be used to nurture relationships, generate leads and, ultimately, result in a conversion.

Easy ad creation. There are different options available for remarketing, including the Google Display Network (GDN), Google Search Network (part of Google Ads), and Facebook and Facebook Pixel. These are all affordable options that are easy to set up and extract useful data.

Regain the attention of your customers.

The team at Digital Presence will provide you with the ideal solutions to your remarketing needs to regain the attention of customers and maximise your sales opportunities.

Get in touch with the team today and re-engage with your potential prospects.

Prompt Conversions with our Lead-Generating Landing Pages

There are a number of ways in which potential customers may come to interact with your brand, including organic and paid searches. Your business’s designated landing pages are vital touchpoints; a visitor’s first interaction with your business, and should be used to put your very best foot forward that will nurture leads and grow a loyal customer base.

The digital marketing strategy you set in motion for your business should be designed around your overall marketing goals to entice, engage and convert your visitors. A custom-designed landing page will introduce visitors to your brand, let them know how you can help them and, ultimately, compel them to take specific action through clear and attractive ‘call-to-action’ prompts.

The team at Digital Presence have successfully been implementing digital marketing strategies since 2009, combining demonstrable experience with creative flair for pages that yield results. We take a measured approach – we understand that your business is unique and we will develop landing pages that are true to your business’s needs and ethos, delivering the right message to the right people at the right time.

Grow Your Business by Tapping into the Potential of Custom Landing Pages

Digital Presence has the expertise to design and create bespoke landing pages based on customer research and journey mapping.   Our strategic and creative team has access to meaningful data that has been extracted from reliable sources.  This information can be used to maximise the conversion potential of your page by learning how your visitors interact with your site and your brand – making for more meaningful and engaging content.

Your digital marketing should include a multi-pronged approach, using various techniques across a range of platforms.  Custom pages can be particularly effective for supporting your digital marketing campaign goals directly and greatly improve the efficiency of your paid search campaigns, i.e. maximising your budget.

When done right, your landing pages will provide relevant content for your visitors, including tangible next steps through clear calls to action, and useful information to you about the visitors who have come to your site; enabling you to personalise content for a specific target audience.

From brand visibility and lead generation to targeted marketing opportunities, focussed messages, and increased potential for conversions, custom landing pages are the ideal way to boost your ad campaigns for maximum value and output.

How Your Business Could Benefit from Custom Landing Pages

In case you’re still on the fence about whether custom landing pages are right for your business, we’ve included a few more benefits:

– Promote new products and services to a targeted audience;
– They are direct and to the point – like having a tête-à-tête;
– Provide relief for your visitors’ pain points and build credibility;
– Your landing page can be tested and tweaked to be perfectly optimised for their purpose.

If you have any questions about your landing pages and how you can get the most out of them, or you just want a little more information, our team is waiting to take your call.

Let’s increase your sales.