On-Page and Off-Page SEO
What are They and How can they Benefit my Business?

SEO, or Search Engine Optimisation, is an essential part of any business’s marketing strategy. Broadly speaking, SEO is the process of, and the various techniques used, to improve your website and make it more visible to your customers.

SEO is worth investing in if you are serious about growing your online presence and attracting new customers. Small tweaks to website layout, design, and content, could be the change that results in your site being displayed as a top search result, potentially yielding long-term benefits.

By focussing on both on-page and off-page SEO techniques, you can establish a reputable online presence for your brand, establish yourself as a thought-leader in your sector, and attract and find new customers who are specifically looking for the services and products offered by your business.

Big Benefits of SEO:

One of the greatest attractions of SEO is that it’s an inbound marketing strategy – this is very appealing to your target audience because, unlike traditional marketing techniques that include spam emails, cold-calling and interruptive ads, you are making it easy for your audience to find you when they want the information. Therefore, instead of reaching out to your audience, whether they want to hear from you or not, you are making it easy for them to find you when they want the information.

Other big benefits of SEO include:

On-page and off-page SEO Explained:

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On-page SEO

This refers to what happens on the individual pages of your website and involves optimising elements such as content and the HTML (code), which will improve the overall performance of your website.

You have control over on-page SEO so you can continuously work to improve these factors over time by following best practices for SEO. This includes posting relevant, engaging, high-quality content, that includes key words and phrases, and creating a user-friendly website that is easy to navigate. Improving your on-page SEO will not only appeal to your visitors by improving their experience on your site, but will also optimise the code of your site, thereby appealing to search engine algorithms too.

Other on-page SEO elements you can work on to optimise your site and search rankings are:

  • Post sub-headings
  • Internal links between pages on your site
  • Meta descriptions and title tags.


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Off-page SEO

This refers to anything that doesn’t happen directly on your site, e.g. social media content, local SEO, and link-building, and is an integral part of a well-rounded SEO campaign. Off-page SEO also adds to the credibility of your site and your business as it further optimises your site.

Unlike on-page SEO, you have no direct control over off-site SEO, but it can impact your rankings so it’s good to know that there are things you can do to ensure that off-page SEO factors work in your business’s favour.

Off-page SEO efforts can bring with it numerous benefits, including:

  • Assert credibility and trustworthiness
  • Establish brand authority
  • Increase your website’s SERP (Search engine results page) and page rankings
  • Increased traffic to your site Potential for more residual business

SEO, both on-page and off-page, requires time and patience but, if done correctly and ethically, will yield long-terms results that can only benefit your business.
Achieved amazing results for my business. We have tried other companies in the past, but by far seen the best response with Louie. Great to work with too
Erin Kefford
Louie from Digital Presence has been lovely to work with. He always answers his phone and always get back to you in time. Since hiring Digital Presence I have improved my online presence and do get more phone call/leads. Highly recommended.
Owaiiz Shah
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Zyran Erasmus
Working with Louie on some joint projects and it’s been a great experience. Very happy to recommend.
Denis Ledwidge
Positive: Professionalism, Quality Louie is always fast at responding to me. Def felt the impact of using his business. Very friendly and approachable and you are always talking to the same person. Also always follows up with monthly reviews.
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Luc Devoto
Ninety five percent of the SEO companies out there do just enough work to keep you paying your monthly fee, they confuse you with terms and make you believe that what they are doing is working. You are just a Number ! Digital Presence take the time to explain what they are doing, in the monthly meetings look at the analytics and identify things that could be improved. Recently when a mistake had been made by a third party to the website, they went above and beyond and sorted it out. You are not just a number they are a partner in your business.
Chris Lamb
Sometimes you meet someone and you just know that you’ll do great things together. This is what happened when I met Olga and Louie from Digital Presence. They are sincere with a high level of integrity. They do not only have great SEO knowledge and skills, but also communicate in simple and clear language. They are responsive and always focused on finding the best SEO solution for their customers.
Sonja van den Bosch
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Stefano Bianchini
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Jens Pistorius
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Dave Cowling

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