On-Page and Off-Page SEO

On-Page and Off-Page SEO
What are They and How can they Benefit my Business?

SEO, or Search Engine Optimisation, is an essential part of any business’s marketing strategy. Broadly speaking, SEO is the process of, and the various techniques used, to improve your website and make it more visible to your customers.

SEO is worth investing in if you are serious about growing your online presence and attracting new customers. Small tweaks to website layout, design, and content, could be the change that results in your site being displayed as a top search result, potentially yielding long-term benefits.

By focussing on both on-page and off-page SEO techniques, you can establish a reputable online presence for your brand, establish yourself as a thought-leader in your sector, and attract and find new customers who are specifically looking for the services and products offered by your business.

Big Benefits of SEO:

One of the greatest attractions of SEO is that it’s an inbound marketing strategy – this is very appealing to your target audience because, unlike traditional marketing techniques that include spam emails, cold-calling and interruptive ads, you are making it easy for your audience to find you when they want the information. Therefore, instead of reaching out to your audience, whether they want to hear from you or not, you are making it easy for them to find you when they want the information.

Other big benefits of SEO include:

  • Targeting quality traffic
  • Improved organic ranking
  • Building brand awareness and trustworthiness
  • Increased domain authority
  • New opportunities.

On-page and off-page SEO Explained:

01
01
On-page SEO

This refers to what happens on the individual pages of your website and involves optimising elements such as content and the HTML (code), which will improve the overall performance of your website.

You have control over on-page SEO so you can continuously work to improve these factors over time by following best practices for SEO. This includes posting relevant, engaging, high-quality content, that includes key words and phrases, and creating a user-friendly website that is easy to navigate. Improving your on-page SEO will not only appeal to your visitors by improving their experience on your site, but will also optimise the code of your site, thereby appealing to search engine algorithms too.

Other on-page SEO elements you can work on to optimise your site and search rankings are:

  • Post sub-headings
  • Internal links between pages on your site
  • Meta descriptions and title tags.


02
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Off-page SEO

This refers to anything that doesn’t happen directly on your site, e.g. social media content, local SEO, and link-building, and is an integral part of a well-rounded SEO campaign. Off-page SEO also adds to the credibility of your site and your business as it further optimises your site.

Unlike on-page SEO, you have no direct control over off-site SEO, but it can impact your rankings so it’s good to know that there are things you can do to ensure that off-page SEO factors work in your business’s favour.

Off-page SEO efforts can bring with it numerous benefits, including:

  • Assert credibility and trustworthiness
  • Establish brand authority
  • Increase your website’s SERP (Search engine results page) and page rankings
  • Increased traffic to your site Potential for more residual business

SEO, both on-page and off-page, requires time and patience but, if done correctly and ethically, will yield long-terms results that can only benefit your business.
Emilia Clarke
Achieved amazing results for my business. We have tried other companies in the past, but by far seen the best response with Louie. Great to work with too
Erin Kefford
Riverstone Vet
Emilia Clarke
Louie from Digital Presence has been lovely to work with. He always answers his phone and always get back to you in time. Since hiring Digital Presence I have improved my online presence and do get more phone call/leads. Highly recommended.
Owaiiz Shah
Emilia Clarke
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Russell McMellon
Emilia Clarke
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Zyran Erasmus
Appboxer
Emilia Clarke
Working with Louie on some joint projects and it’s been a great experience. Very happy to recommend.
Denis Ledwidge
AdPost
Emilia Clarke
Positive: Professionalism, Quality Louie is always fast at responding to me. Def felt the impact of using his business. Very friendly and approachable and you are always talking to the same person. Also always follows up with monthly reviews.
Liarne Henry
K9 Trainer
Emilia Clarke
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Luc Devoto
Westlab
Emilia Clarke
Ninety five percent of the SEO companies out there do just enough work to keep you paying your monthly fee, they confuse you with terms and make you believe that what they are doing is working. You are just a Number ! Digital Presence take the time to explain what they are doing, in the monthly meetings look at the analytics and identify things that could be improved. Recently when a mistake had been made by a third party to the website, they went above and beyond and sorted it out. You are not just a number they are a partner in your business.
Chris Lamb
The Exhibit Company
Emilia Clarke
Sometimes you meet someone and you just know that you’ll do great things together. This is what happened when I met Olga and Louie from Digital Presence. They are sincere with a high level of integrity. They do not only have great SEO knowledge and skills, but also communicate in simple and clear language. They are responsive and always focused on finding the best SEO solution for their customers.
Sonja van den Bosch
Twinlife Marketing
Emilia Clarke
We have used Digital Presence to increase the visibility on social media of an event we were running and they have been able to sky-rocket the number of impressions and click through to our website. They are very professional and knowledgeable I’d recommend them 100% and will use them again as they are able to provide value for money with a friendly approach!
Stefano Bianchini
Emilia Clarke
The Digital Presence team has done an amazing job for our event marketing. Through their clever SEO strategy they managed to get our event page as high as 3rd place on Google search result page 1, and all of that within a couple of weeks. I’m sure Olga and the team are some sort of SEO wizards that I highly recommend should you ever need to see your company on Google Page 1.
Jens Pistorius
Emilia Clarke
Olga and the team are highly knowledgeable when it comes to SEO and digital marketing, not to mention they are the friendliest people around. Would recommend their services to anyone who wants an SEO manager that is accountable and will keep them up to date with results.
Declan Burton-Clark
Emilia Clarke
Digital Presence Solutions deliver ! In an industry where there is a lot of competition and it can be hard to determine who to choose for your SEO marketing, DPS are an absolute standout. We have experienced incredible results for our business through the SEO work of the DPS team. As a bonus to their great results, they also provide fantastic service & support. I highly recommend them!
Dave Cowling
Videoworx
Louie and his team has provided great support to our marketing strategy. Through their involvement, we have seen tangible benefits flow through with an increase in our profile in the market.
Alan Lee
Greenwich Capital
Best investment made. ROAS 1:20 in Google Ads, I’ve never experienced anything like this before. Louie and his team at Digital Presence know their stuff
Fraser Thomson
Sanitiser Solutions Australia

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