On-Page and Off-Page SEO
On-Page and Off-Page SEO
What are They and How can they Benefit my Business?
SEO is worth investing in if you are serious about growing your online presence and attracting new customers. Small tweaks to website layout, design, and content, could be the change that results in your site being displayed as a top search result, potentially yielding long-term benefits.
By focussing on both on-page and off-page SEO techniques, you can establish a reputable online presence for your brand, establish yourself as a thought-leader in your sector, and attract and find new customers who are specifically looking for the services and products offered by your business.
Big Benefits of SEO:
Other big benefits of SEO include:
On-page and off-page SEO Explained:
This refers to what happens on the individual pages of your website and involves optimising elements such as content and the HTML (code), which will improve the overall performance of your website.
You have control over on-page SEO so you can continuously work to improve these factors over time by following best practices for SEO. This includes posting relevant, engaging, high-quality content, that includes key words and phrases, and creating a user-friendly website that is easy to navigate. Improving your on-page SEO will not only appeal to your visitors by improving their experience on your site, but will also optimise the code of your site, thereby appealing to search engine algorithms too.
Other on-page SEO elements you can work on to optimise your site and search rankings are:
- Post sub-headings
- Internal links between pages on your site
- Meta descriptions and title tags.
This refers to anything that doesn’t happen directly on your site, e.g. social media content, local SEO, and link-building, and is an integral part of a well-rounded SEO campaign. Off-page SEO also adds to the credibility of your site and your business as it further optimises your site.
Unlike on-page SEO, you have no direct control over off-site SEO, but it can impact your rankings so it’s good to know that there are things you can do to ensure that off-page SEO factors work in your business’s favour.
Off-page SEO efforts can bring with it numerous benefits, including:
- Assert credibility and trustworthiness
- Establish brand authority
- Increase your website’s SERP (Search engine results page) and page rankings
- Increased traffic to your site Potential for more residual business