The Voice Search revolution has well and truly begun. And it’s changing the digital marketing industry. Over the last few years, the use of smart assistants including Siri, Amazon Alexa and Google Home has grown in popularity, which means that businesses need to start exploring how voice search will impact their digital marketing efforts. They […]
SEO forms the basis of your digital marketing strategy, which is why all business should invest in developing a strong SEO strategy. However, there are many aspects of your digital presence that will affect the effectiveness of your search engine optimisation. One of these is your website content. Your website content plays a […]
Google’s Maccabees update: What it means for your website. Late last year, Google confirmed new core changes to their algorithm. The new roll-out was quickly named the Maccabee update by the SEO community, and websites all over the globe began feeling the effect of the changes. It is important to note that the Maccabees […]
How Will Home Mini Affect Your Company’s Success? Our homes and lifestyles are rapidly transforming. Now with Home Mini on the market – a smaller more affordable version of Google Home – more and more homes will be functioning with a virtual assistant for their daily tasks. Home Mini is a voice-controlled speaker that […]
How Website Content Can Negatively Affect Organic SEO When creating their first website, many brands feel the need to make a dramatic entrance into their nice in the online market. They believe the flashier the site, the bolder the fonts, the brighter the colours – the more attention the site will get because it […]
How To Breathe New Life Into Old Content The Internet is inundated with content. It seems like every thing you want to say has already been said hundreds of ways, thousands of times. Even the best ideas become redundant over time because it’s almost like nobody has an original thought on the Internet anymore. […]
10 Must-Do Audit Points For Every Blog Post If you have spend any time researching online marketing, you will know that not all blogs were created equal. Some blogs just seem to draw people in, in droves while others remain hidden in the dark, dark corners of the Internet – never to be discovered. […]
Building Your Content Marketing Team A lot of work goes into a successful content marketing campaign. A lot. Don’t let anyone try and convince you otherwise. However, a content marketing campaign is only as strong as the team who created it. Simply scribbling out some content ideas on your screen and putting them out […]
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