We live in an era of social media. You’ll be hard-pressed to find someone who isn’t on some type of social media, whether it's Facebook, LinkedIn, Twitter, Snapchat, or any of the other social media platforms. It is because of their great popularity, that digital marketers rely so heavily on social media as a tool of marketing. However, […]
Business owners are always told that they need to put their business on social media. But with so many social media platforms out there, how are businesses supposed to keep track of current social media marketing trends? While having social media pages for your business is an important aspect of your overall digital marketing strategy, many businesses fail […]
It seems that social media has taken over the world. And that can be used to benefit your business. If you run a business that generates customers locally or through word of mouth, you may think that you don’t need to have a presence on social media. However, social media is an excellent way to drive local […]
Today’s consumers are fast-paced information gatherers who thrive on virtual connections, real-time communication and social online interactions with instant access to news, views and reviews – an ideal combination that promotes fleeting trends, defies loyalties and has the power to move your business from an obscure brand to a trending delight within the hour. That […]