Restaurants looking to improve their digital presence should utilise local SEO strategies for increased online exposure. Local SEO targets prospects in a hyper-targeted area through optimising a range of business related data, all contributing to Google’s final ranking. Considering a range of factors such as keywords, Google My Business and user-friendly integrations, restaurant owners can […]
For businesses who have been putting off a move to digital marketing, the Covid-19 pandemic has been a wakeup call. Traditional methods of marketing went from slowly fading to becoming virtually obsolete overnight. The succession of lockdowns imposed to halt the spread of Covid-19 has sent people online for shopping and entertainment. And almost half […]
The success of building projects typically hinges on the alignment of schedule, budget and scope. Seasoned construction businesses will always include contingency measures to mitigate against any risk or disruptions that could affect these three key elements. COVID-19, however, has created a number of unforeseen and unprecedented anomalies that have sparked global concerns around the […]
Many businesses have fallen foul of the worldwide effects of the COVID pandemic; decrease in revenue, cancelled events, holidays, and special occasions, reduced and impersonal social interactions, and a lot of uncertainty. Well, what if I told you that your digital marketing efforts during COVID-19 could greatly benefit your business? COVID-19 has been an indiscriminate […]
The key to your business’s resilience and success at this time is rejuvenation. The COVID-pandemic has wreaked havoc this year and 2020 will certainly go down in the annals of history; social distancing, isolation, closed borders, economic uncertainty, and pivoting business strategies. You can take back control of your business though – start with a plan to rejuvenate […]
We live in an era of social media. You’ll be hard-pressed to find someone who isn’t on some type of social media, whether it's Facebook, LinkedIn, Twitter, Snapchat, or any of the other social media platforms. It is because of their great popularity, that digital marketers rely so heavily on social media as a tool of marketing. However, […]
Business owners are always told that they need to put their business on social media. But with so many social media platforms out there, how are businesses supposed to keep track of current social media marketing trends? While having social media pages for your business is an important aspect of your overall digital marketing strategy, many businesses fail […]
It seems that social media has taken over the world. And that can be used to benefit your business. If you run a business that generates customers locally or through word of mouth, you may think that you don’t need to have a presence on social media. However, social media is an excellent way to drive local […]
Today’s consumers are fast-paced information gatherers who thrive on virtual connections, real-time communication and social online interactions with instant access to news, views and reviews – an ideal combination that promotes fleeting trends, defies loyalties and has the power to move your business from an obscure brand to a trending delight within the hour. That […]
Marketing strategies are as different and unique as the businesses that run them. Digital marketing is not an exact science based on a one-size-fits-all strategy. The speed at which information travels across the internet means that trends are fleeting and sentiment for and against is in constant ebb and flow. To improve your brand […]