Adwords Digital Marketing Ecommerce
Adwords Digital Marketing Ecommerce

The Power of Google Ads in Increasing Revenue for Online Stores

Google ads or PPC is fast becoming the go-to digital marketing strategy for eCommerce Brands Statista has revealed that global online sales are on a continued upwards trajectory, with sales to reach an estimated $4.5 trillion by the end of this year. Australia has the 4th largest online shopping market and continues to grow especially […]

Branding Digital Marketing SEO
Branding Digital Marketing SEO

Why a strong Digital Presence is Important for your Business

A strong online presence is advantageous for any business and now with the impacts of COVID-19 it’s obvious this is no longer just an ‘option’ Recognised as an essential asset, the state government in Victoria (https://www.vic.gov.au/design-and-develop-digital-presence) describes a digital presence as being ‘more than a website’. An enriching online presence is a combination of channels […]

Digital Marketing Website Design
Digital Marketing Website Design

What COVID-19 Taught Construction Industry Owners

The Construction Industry has remained resilient throughout the COVID-19 pandemic, however restrictions and disruptions have prompted Business owners to adopt Digital Marketing strategies.  The COVID-19 pandemic has undeniably affected each of our lives in different ways – no one was really prepared for what 2020 had in store. To identify how we can best help […]

Digital Marketing Local Search
Digital Marketing Local Search

Local SEO is the Digital Marketing Solution for Restaurants

Restaurants looking to improve their digital presence should utilise local SEO strategies for increased online exposure. Local SEO targets prospects in a hyper-targeted area through optimising a range of business related data, all contributing to Google’s final ranking. Considering a range of factors such as keywords, Google My Business and user-friendly integrations, restaurant owners can […]

Digital Marketing
Digital Marketing

How COVID-19 is Impacting the Construction Industry

The success of building projects typically hinges on the alignment of schedule, budget and scope.  Seasoned construction businesses will always include contingency measures to mitigate against any risk or disruptions that could affect these three key elements. COVID-19, however, has created a number of unforeseen and unprecedented anomalies that have sparked global concerns around the […]