Marketing is all about connecting with your customers, and today, your customers are sophisticated, discerning, and tech-savvy. They rely more on reviews, referrals, and recommendations now than the messages delivered through traditional marketing means. What is digital marketing? In an age of mass-digitisation, businesses need to be innovative and creative and meet their customers online…
Digital Marketing is becoming more complex with the multitude of channels to reach target audiences. Gone are the days of owning a website and creating an underutilized business page on Facebook. The digital space is like a battlefield, with each brand competing to get noticed. To win this war, you not only need to establish…
A featured snippet, also known as ranking in position zero, is the premium spot in Google search results. It’s where all businesses want to eventually rank because the featured snippet gives your website more prominence. The featured snippet gives users the answer they are looking for without making them click away from Google. It also…
A marketing strategy is similar to a puzzle. If all the pieces don’t fit properly together then your puzzle will never be complete. Likewise, if all the pieces of your marketing strategy don’t fit together, or you are missing one completely, it will never quite work as well as you want it to and it…
