In 2025, search engine optimisation (SEO) is more complex, and more critical, than ever. With Google’s algorithm now factoring in AI-driven search behaviour, voice queries, mobile-first indexing, and evolving user experience signals, businesses can’t afford to rely on guesswork when it comes to their website’s performance. That’s where an SEO audit comes in. A proper […]
High Traffic, Low Conversions? Here’s Why Many businesses invest in SEO and digital marketing to drive high traffic to their website, yet they struggle to convert visitors into leads or customers. A website that ranks well on Google but fails to generate conversions is leaving money on the table. Low conversion rates can be caused […]
The Perfect Blend of SEO & UX for Website Success A visually appealing website alone won’t drive business growth, it must be search engine optimised (SEO) and user-friendly (UX) to attract visitors and convert them into customers. In 2025, website success depends on how well SEO and UX are integrated. Google’s ranking algorithms prioritise fast, […]
The call-to-action (CTA) is a critical element in any digital marketing strategy. It’s the tool that prompts users to take the desired action, whether it’s making a purchase, subscribing to a newsletter, or signing up for a service. But have you ever wondered why some CTAs are more effective than others? In this blog post, […]
All statistics and trends are pointing towards digital marketing being the best growth strategy for fashion companies. Fashion brands which are retailing through eCommerce platforms are able to capture an untapped global or national audience unlike any other. Follow Digital Presence’s ultimate guide to Digital Marketing to help your brand realise its online potential! […]
The Construction Industry has remained resilient throughout the COVID-19 pandemic, however restrictions and disruptions have prompted Business owners to adopt Digital Marketing strategies. The COVID-19 pandemic has undeniably affected each of our lives in different ways – no one was really prepared for what 2020 had in store. To identify how we can best help […]
