Marketing is all about connecting with your customers, and today, your customers are sophisticated, discerning, and tech-savvy. They rely more on reviews, referrals, and recommendations now than the messages delivered through traditional marketing means. What is digital marketing? In an age of mass-digitisation, businesses need to be innovative and creative and meet their customers online […]
Digital Marketing is becoming more complex with the multitude of channels to reach target audiences. Gone are the days of owning a website and creating an underutilized business page on Facebook. The digital space is like a battlefield, with each brand competing to get noticed. To win this war, you not only need to establish […]
A featured snippet, also known as ranking in position zero, is the premium spot in Google search results. It’s where all businesses want to eventually rank because the featured snippet gives your website more prominence. The featured snippet gives users the answer they are looking for without making them click away from Google. It also […]
A marketing strategy is similar to a puzzle. If all the pieces don’t fit properly together then your puzzle will never be complete. Likewise, if all the pieces of your marketing strategy don’t fit together, or you are missing one completely, it will never quite work as well as you want it to and it […]
Google’s Maccabees update: What it means for your website. Late last year, Google confirmed new core changes to their algorithm. The new roll-out was quickly named the Maccabee update by the SEO community, and websites all over the globe began feeling the effect of the changes. It is important to note that the Maccabees […]
How Will Home Mini Affect Your Company’s Success? Our homes and lifestyles are rapidly transforming. Now with Home Mini on the market – a smaller more affordable version of Google Home – more and more homes will be functioning with a virtual assistant for their daily tasks. Home Mini is a voice-controlled speaker that […]
A Good Way to Start an SEO Campaign The chances are you’ve heard of Search Engine Optimization (SEO), and if you haven’t, don’t sweat it. SEO is simply the process of influencing the visibility of a web page or website on a search engine’s unpaid results. What’s more interesting, however, is how you can leverage […]
Marketing in the Digital Age The changes in marketing over the last two years have been greater than all the innovations over the previous 100 years and like many things before, it is all thanks to electronics, computers and the Internet. By now you will have heard the phrase ‘digital marketing’ although there are […]
Marketing in the Digital Age You have this fabulous idea for a new product or service that you have been brainstorming for a while now. You are super excited to develop the product and introduce it to would-be buyers ASAP! You invest long hours, lots of money and a considerable amount of effort into […]
