Digital Marketing SEO
Digital Marketing SEO

Could the Construction Industry be the next Digital Marketing Powerhouse?

The construction industry is the backbone of infrastructural development and a catalyst for economic growth.  Traditionally, this industry has adopted a ‘slow and steady’ approach to technological change – as most projects are unique – making it almost impossible to scale up new ideas and embrace new technologies that are transferable across projects. But, if […]

Digital Marketing
Digital Marketing

Digital Marketing Partnerships: Boost your digital presence and your bottom line

Marketing is all about connecting with your customers, and today, your customers are sophisticated, discerning, and tech-savvy.  They rely more on reviews, referrals, and recommendations now than the messages delivered through traditional marketing means. What is digital marketing? In an age of mass-digitisation, businesses need to be innovative and creative and meet their customers online […]

Content Marketing Digital Marketing Google SEO
Content Marketing Digital Marketing Google SEO

Google’s Maccabees update: What it means for your website.

  Google’s Maccabees update: What it means for your website. Late last year, Google confirmed new core changes to their algorithm. The new roll-out was quickly named the Maccabee update by the SEO community, and websites all over the globe began feeling the effect of the changes. It is important to note that the Maccabees […]