The chances are you’ve heard of Search Engine Optimization (SEO), and if you haven’t, don’t sweat it. SEO is simply the process of influencing the visibility of a web page or website on a search engine’s unpaid results. What’s more interesting, however, is how you can leverage SEO to drive relevant traffic, improve sales and increase profit for your business.
Verify your business on Google
Verifying your business on Google creates a strong signal that your business is active and gives you a higher ranking on Google searches for your industry. It allows you to manage information such as the website, hours of operation, and street address. Let’s face it; it’s also crucial for people to know you are the proprietor of the business.
Google Reviews are SEO Gold. Reviews have more influence on consumers than ever before. Genuine reviews provide you with an excellent source of information that will improve conversion and give you a boost in search engines. While we all have the inherent fear of rejection, there’s no harm in directly contacting customers for reviews. It works wonders, especially if your business services local customers.
If you want your customers to share their experiences online, you need to inspire them and make it easy for them to document their experience through reviews.
Link to Review Sites
Nothing drives site authority, performance and trust more than great reviews. There are plenty of seo services and review sources such as Google reviews, Yelp, and Trip Advisor that customers can easily and cheaply access. So it pays to link from your site to review sources that work for your industry. Make use of QR codes Quick Response (QR) codes make the creation of customer reviews easier and faster. By creating and displaying a QR code on your business card, table tents or your shop’s front window, customers can scan the code using a smartphone and write a review right away.
Responding to Negative Reviews.
It’s easy to get riled up by negative reviews, but it’s also crucial to understand that reviews allow users to share both positive and negative opinions. Take a deep breath and deal with the reviews like you would any general criticism. Take pride in providing high-quality products and services, and your clients will reward you with exposure through reviews, repeat business and overall profit growth.
Be sure to Take Photos
Think about it: when you’re out on holiday and spot something that’s a work of art, what do you do? It’s likely you’ll grab your phone and start taking pictures. The same applies when it comes to business. Take photos of your business and share them online. Let people see photos of your business location. Pictures of the interior, as well as the exterior, will help them have an idea of what to expect. It also helps for customers to know who owns the business. At least they’ll be able to attach a face to the business. Photos of your key employees will also contribute to establishing the persona of your business.
Pictures of a few customers are also a great plus, albeit after seeking their permission. Potential as well as existing clients get to see that you have real, genuine clients. And of course, photos of your products showcase what you have to offer.
SEO is a crucial component of any digital marketing plan. However, for your plan to be truly effective, you need to tie together all your efforts. This includes web design, content marketing, Pay Per Click (PPC) advertising, email marketing and your overall digital brand.