A strong online presence is advantageous for any business and now with the impacts of COVID-19 it’s obvious this is no longer just an ‘option’ Recognised as an essential asset, the state government in Victoria (https://www.vic.gov.au/design-and-develop-digital-presence) describes a digital presence as being ‘more than a website’. An enriching online presence is a combination of channels […]
Understanding Google’s decision making process behind website rankings in search results, is an obvious aid when it comes to building your digital presence. However, when the internet is flooded with discerning theories and debate over Google’s ranking factors, how can you determine what is misinformation and what is accurate? Search Engine Journal recently published an […]
A digital marketing plan is an integral component of all business marketing strategies. Arguably, SEO & Google Ads are non-negotiables if you’re aiming to reach your ideal consumers in the largest global marketplace; Google search. Keep reading to find out the top 3 reasons why SEO and Google Ads need to have a permanent place […]
Multitask Unified Model, or MUM is a new technology developed by Google as a step in the right direction to provide more thoughtful answers for complex needs. What Makes MUM Different? Announced in late May, although not confirmed to be in use, the Multitask Unified Model (MUM) is a Long Form Question Answering technology. […]
Search Engine Optimisation (SEO) is essentially digital strategies in place to help your business stand out against competitors. With this in mind, real estate businesses will gain exponentially from an effective SEO strategic plan. Think of yourself as a customer looking for a new house, rental, or investment property. Where’s the first place they go […]
Search Engine Optimisation (SEO) is the process by which the quality and quantity of website traffic from search engines is improved. Investing in SEO services for your business’s website is a sound investment. It will improve your online presence and visibility, and drive more relevant searches to your site. SEO is an untamed beast and, as […]
The busiest period for e-commerce and retail businesses is the months leading up to Christmas. Online retailers who implement targeted marketing strategies during the holiday season will capture every ready to buy consumer. According to Google trends, in Australia between October until December the search query ‘Christmas gift ideas’ skyrockets. Many would see this as […]
Marketing strategies are as different and unique as the businesses that run them. Digital marketing is not an exact science based on a one-size-fits-all strategy. The speed at which information travels across the internet means that trends are fleeting and sentiment for and against is in constant ebb and flow. To improve your brand […]
Nothing will test the human spirit quite like a global pandemic. The coronavirus is, first and foremost, a human tragedy. The rate of infection coupled with widespread panic has turned our everyday lives upside-down. As supply chains are disrupted, economies falter and businesses flail, entire towns, cities, nations and countries draw closer in an attempt […]
Google My Business as a digital marketing tool Google remains one of the most popular and keenly used search engines on the world wide web and it has remained competitive by continually improving its capabilities and features. Google My Business (‘GMB’) is one such feature that has been introduced to improve and enhance local searches; […]
