Establishing a robust online presence is crucial for charities aiming to amplify their missions, engage supporters, and drive meaningful impact. Digital marketing, particularly Search Engine Optimisation (SEO), plays an important role in enhancing visibility and credibility. Why Digital Marketing and SEO Matter for Charities Increased Visibility Effective SEO ensures that a charity’s website ranks […]
Why SEO Rankings Drop & How to Fix It Seeing your website rankings drop in Google search results can be alarming. Whether it’s caused by Google algorithm updates, technical issues, or content changes, an SEO ranking drop can lead to less traffic, fewer leads, and lost revenue. However, the good news is that recovery is […]
The Perfect Blend of SEO & UX for Website Success A visually appealing website alone won’t drive business growth, it must be search engine optimised (SEO) and user-friendly (UX) to attract visitors and convert them into customers. In 2025, website success depends on how well SEO and UX are integrated. Google’s ranking algorithms prioritise fast, […]
SEO vs. Google Ads Why You Need Both One of the biggest debates in digital marketing is whether businesses should focus on Search Engine Optimisation (SEO) or Google Ads (PPC). While both strategies drive traffic, the most successful businesses use them together for maximum growth. SEO provides long-term organic visibility, while Google Ads delivers immediate […]
Why SEO & Content Marketing Go Hand in Hand In 2025, SEO is no longer just about keywords and backlinks—it’s about creating high-quality, valuable content that serves user intent and establishes authority. The most successful websites aren’t just optimised for search engines; they are optimised for people. A well-planned content marketing strategy helps businesses: Rank […]
The Sydney Build Expo 2025, Australia’s premier construction, architecture, and infrastructure event, is just around the corner! Scheduled to take place on May 7-8, 2025, at ICC Sydney, this two-day extravaganza is set to unite industry leaders, innovators, and professionals from across the construction spectrum. As the Digital Marketing Partner for the fourth consecutive year, […]
The Future of SEO in 2025: What Every Business Needs to Know As we look ahead to 2025, the world of Search Engine Optimisation (SEO) is on the brink of transformative change. Recent insights from Google’s CEO, Sundar Pichai (see article here), highlight the significant shifts that will reshape search as we know it. With […]
The health and wellness industry in Australia is witnessing unprecedented growth, driven by the increasing prioritisation of physical and mental wellbeing. With a market size valued at over $45 billion and projected to grow at an annual rate of 5% over the next five years, the sector is more robust than ever before. This expansion […]
In the fast-paced world of digital marketing, staying ahead of the curve requires more than just expertise, it demands adaptability, vision, and an ongoing commitment to client success. At Digital Presence, our journey over the past decade has been one of continuous growth, innovation, and transformation, all rooted in humble beginnings at SearchRight. SearchRight […]
As the digital marketplace continues to evolve and develop, e-commerce has become an essential component of business success. In 2024, global e-commerce sales are projected to reach a staggering $6.07 trillion, highlighting the increasing importance of having a strong online presence. However, merely having an online store is not enough. To thrive in this competitive […]
