For businesses who have been putting off a move to digital marketing, the Covid-19 pandemic has been a wakeup call. Traditional methods of marketing went from slowly fading to becoming virtually obsolete overnight.
The succession of lockdowns imposed to halt the spread of Covid-19 has sent people online for shopping and entertainment. And almost half of the working population of Australia has spent some time working at home since early 2020. Losing the daily commute has increased their time available for browsing the internet.
Pivoting to e-commerce solutions could help to ease the situation, but outdated websites and the lack of a digital marketing strategy has left some businesses floundering. And as lockdown and social distancing measures continue to take effect in some parts of the country, it’s important to assess your online marketing strategy now.
Here are five steps you should be taking now to make sure you don’t get left behind.
Streamline your website
If you don’t already have a website, now is the time to get one. And if you already have one, make sure that it provides your customer with a smooth shopping experience.
Think of it as your brand’s store front, and take time to check that it’s secure and loads quickly. Over half of internet traffic is now on mobile phones, so it’s also important that your site performs well on mobile.
Know your ideal customer
You can collect data about your customers through your website, social media channels, email mailing list and more.
Analysing this data will allow you to tailor your online marketing strategy to attract loyal fans to your brand. Hopefully they will then share your message with other people.
Optimise your SEO strategy
The vast majority of shoppers begin their search online. So it’s absolutely vital that your website performs well on search engines, and in particular on Google.
Search Engine Optimisation (SEO) should form a key part of your digital marketing strategy. SEO digital marketing will show you what your ideal customers are searching for, and how to create content that performs well on search engines.
Create content that converts
Zooming in on your ideal customer will give you the best possible chance of converting traffic into sales. So you need to create content that will attract the right traffic, which could include blog posts, infographics or even quizzes and games.
You can also use lead generators such as free trials or exclusive offers to encourage visitors to share their email addresses. This will help you to guide the relationship in the right direction.
Focus on social media strategy
A solid social media strategy will help you to engage with potential customers. You can learn how your customers use social media by following relevant hashtags which will help to make sure your social media strategy reaches and appeals to them.
Content like social competitions will direct traffic to your website, and sharing user generated content can boost your brand’s appeal.
Digital marketing is a tried-and-tested practice – a process you can either teach yourself, alternatively, outsource the task to passionate and accomplished SEO specialists, like Digital Presence. We can help you update your existing website or build a new one, create content that converts, and develop an all-round effective digital marketing strategy that will help your business to grow through these unusual times.
Consumers are unlikely to revert back to old norms once the pandemic is a distant memory, it’s therefore essential that your business embrace digital marketing and welcome your new online customers. Have a chat with us today and find out how we can help you.
Book a half an hour, obligation-free discovery call with one of our experts today!
