Adwords Digital Marketing Ecommerce
Adwords Digital Marketing Ecommerce

The Power of Google Ads in Increasing Revenue for Online Stores

Google ads or PPC is fast becoming the go-to digital marketing strategy for eCommerce Brands Statista has revealed that global online sales are on a continued upwards trajectory, with sales to reach an estimated $4.5 trillion by the end of this year. Australia has the 4th largest online shopping market and continues to grow especially […]

Branding Digital Marketing SEO
Branding Digital Marketing SEO

Why a strong Digital Presence is Important for your Business

A strong online presence is advantageous for any business and now with the impacts of COVID-19 it’s obvious this is no longer just an ‘option’ Recognised as an essential asset, the state government in Victoria (https://www.vic.gov.au/design-and-develop-digital-presence) describes a digital presence as being ‘more than a website’. An enriching online presence is a combination of channels […]

Google SEO
Google SEO

The 11 Google Search Ranking Factors

Understanding Google’s decision making process behind website rankings in search results, is an obvious aid when it comes to building your digital presence. However, when the internet is flooded with discerning theories and debate over Google’s ranking factors, how can you determine what is misinformation and what is accurate? Search Engine Journal recently published an […]

SEO
SEO

12 SEO Myths Debunked

Search Engine Optimisation (SEO) is the process by which the quality and quantity of website traffic from search engines is improved. Investing in SEO services for your business’s website is a sound investment. It will improve your online presence and visibility, and drive more relevant searches to your site. SEO is an untamed beast and, as […]

Digital Marketing
Digital Marketing

How COVID-19 is Impacting the Construction Industry

The success of building projects typically hinges on the alignment of schedule, budget and scope.  Seasoned construction businesses will always include contingency measures to mitigate against any risk or disruptions that could affect these three key elements. COVID-19, however, has created a number of unforeseen and unprecedented anomalies that have sparked global concerns around the […]

Digital Marketing
Digital Marketing

How Digital Marketing Efforts during COVID-19 Could Benefit Your Business

Many businesses have fallen foul of the worldwide effects of the COVID pandemic;  decrease in revenue, cancelled events, holidays, and special occasions, reduced and impersonal social interactions, and a lot of uncertainty.  Well, what if I told you that your digital marketing efforts during COVID-19 could greatly benefit your business?  COVID-19 has been an indiscriminate […]