A digital marketing plan is an integral component of all business marketing strategies. Arguably, SEO & Google Ads are non-negotiables if you’re aiming to reach your ideal consumers in the largest global marketplace; Google search.
Keep reading to find out the top 3 reasons why SEO and Google Ads need to have a permanent place in your marketing strategy:
- Google is both the #1 search engine and the #1 most visited website in the world
Increasingly a consumer’s first step of their buying process has become entering a search in Google. Google processes over 3.5 billion searches per day (Internetlivestats, 2019), and you can be confident that your target market is active on this search engine.
SEO ensures that you are visible to your customers and appear when searches are made in relation to your services or products. If you aren’t competitive in the online marketplace you are missing out on a massive sales potential. To combine SEO with Google Ads is a fool proof method to achieve maximum business exposure online that will help you generate the sales you are aiming for.
2. 24/7 accessibility
Digital Marketing involves strategies that allow for 24/7 active promotions that can be accessed anywhere and by anyone. However these strategies can also be managed and customised based on your preferred expenditure. Google Ads offers a range of creative options to ensure you have flexibility in where and when you are advertising.
On the other hand, SEO is an integrated feature of your website that never stops. Always in the background, SEO will bring your website to the forefront of searches no matter if your consumer is on a PC, laptop or mobile – you can be found everywhere!
3. Higher conversion rate
Google’s in-built algorithm is focused on creating an enriching experience for users and therefore has many filters in place to weed out low quality or non-relevant web pages. If your business’ website has been integrated with quality SEO and it’s content is user-friendly, you can have peace of mind knowing that you will be reaching your intended audience.
It’s key to be judged as ‘relevant’ by Google to start converting your traffic into customers. A good Digital Marketing plan involves research to identify highly searched terms or keywords that relate directly to your company, By targeting specific keywords you will attract a greater amount of relevant traffic, and in turn achieve a greater amount of sales and profits. You might have a well designed and informative website, but if you don’t have SEO or Google Ads you won’t be converting your target market.
Do you need help being seen? Do you feel like your business is missing that ‘edge’ against competitors? Our experts at Digital Presence are skilled in all things SEO and Google Ads. To help you start attracting and converting your ideal consumers call 1300 867 726 to discuss your business’ online potential or request a quote today!
