Digital Marketing Social Media Marketing
Digital Marketing Social Media Marketing

The Do’s and Dont’s of Social Media Marketing for Business

Business owners are always told that they need to put their business on social media. But with so many social media platforms out there, how are businesses supposed to keep track of current social media marketing trends? While having social media pages for your business is an important aspect of your overall digital marketing strategy, many businesses fail […]

Digital Marketing Social Media Marketing
Digital Marketing Social Media Marketing

Social Listening – Why You Should be Monitoring Your Social Media

Today’s consumers are fast-paced information gatherers who thrive on virtual connections, real-time communication and social online interactions with instant access to news, views and reviews – an ideal combination that promotes fleeting trends, defies loyalties and has the power to move your business from an obscure brand to a trending delight within the hour.  That […]

Digital Marketing
Digital Marketing

Digital Disruption Is Reshaping the Retail Industry

Household brands and well-known high street businesses are slowly disappearing as innovative new technologies and emerging digital technologies disrupt market areas and traditional business models.  These technologies have had a large impact on the value of existing products and services, have opened up whole new markets, and exposed changing consumer needs and consumer shopping habits.  […]

Google SEO
Google SEO

Enhancing Local SEO

Google My Business as a digital marketing tool Google remains one of the most popular and keenly used search engines on the world wide web and it has remained competitive by continually improving its capabilities and features.  Google My Business (‘GMB’) is one such feature that has been introduced to improve and enhance local searches; […]