Google My Business as a digital marketing tool Google remains one of the most popular and keenly used search engines on the world wide web and it has remained competitive by continually improving its capabilities and features. Google My Business (‘GMB’) is one such feature that has been introduced to improve and enhance local searches; […]
Targeting your local market is a great way to reach customers in your local area. Google My Business (GMB) is an online listing for your business that ranks your website locally under Google searches and on Google maps. Organic Search Engine Optimisation, or SEO, an important digital marketing tool, is the natural placement that ensures […]
Key strategies for boosting sales in the off-season The right sales strategy will enable you to sell bikinis to the penguins. Your digital marketing strategy could be just the thing you need to help you weather the seasons. All it takes is foresight, planning, and brainstorming. Selling summer items during the summer can leave you […]
LinkedIn has emerged from the dull cloud of desperate job seekers, spammy salespeople and over-zealous managers to become a formidable platform for growing your network, making professional connections, and finding new customers. If you have an incomplete or mundane LinkedIn profile with arbitrary connections and little to no content, follow our three simple SEO tricks […]
Google has added a new feature that could be very beneficial for local businesses – and not too many people know about it yet. Google has introduced a new feature which is now available for Google My Business (’GMB’) listings. Any business that has opted in to the GMB messaging feature will be eligible […]
By focusing on just three areas of your business, you can start building a strong brand presence today! Your brand is your business’s calling card; it represents who you are, what you stand for, and what you have to offer. Although your brand is intangible it is an intricate part of your business’s success – it […]
The Sydney Build Expo 2019 was a fantastic event for us, both personally and professionally. We not only had opportunities to engage with leaders in an industry we are very passionate about, but we were also able to gain some valuable insights into their skepticism around the value of digital marketing for an industry that prides […]
An “SEO-friendly” article is one based on longevity, creativity and value-add from which you will reap the benefits of increased traffic, a greater digital presence and visits to your site from relevant visitors and potential customers. SEO, or Search Engine Optimisation, is the process by which traffic to your site is increased through organic […]
Digital Marketing (‘DM’) is the popular kid on the marketing block with greater potential and influence in a single campaign than a range of traditional marketing campaigns. Yes, it’s that good! By strategically linking a DM strategy to overall business objectives, DM opportunities can be identified that will yield the greatest organisational impact. Even […]
Digital marketing is about connecting brands with customers, sharing valuable and reliable information and presenting your business ethos to the world through your products and services. A well-developed, and thoughtful digital marketing strategy utilises a multi-pronged approach to engage customers in the forums and platforms where they are likely to be. This strategy engages customers […]