The building and construction industry (the ‘Industry’) is a unique and vibrant sector. These are the businesses that shape the spaces we move around in; the spaces where we raise our families, the spaces where we earn a living and even the green spaces we use to relax in. The Industry, despite its seemingly limited […]
Digital Expertise is a Must for Digital Marketing Faster, better, smarter! That’s technology’s contribution to our modern world. Traditional marketing has been overhauled with the introduction of staged platforms where businesses can engage directly with their customers in real time, where information travels faster than ever before, where decisions are made by clicking a button […]
Writing content is crucial to building your business’s digital presence; it plays a key role in delivering targeted messages to your target audience and, if done well, can increase your online ranking. Content creation is a much-used route to market for many businesses and interesting, high quality, SEO-friendly content can even acquire a high-density keyword […]
The construction industry is the backbone of infrastructural development and a catalyst for economic growth. Traditionally, this industry has adopted a ‘slow and steady’ approach to technological change – as most projects are unique – making it almost impossible to scale up new ideas and embrace new technologies that are transferable across projects. But, if […]
Marketing is all about connecting with your customers, and today, your customers are sophisticated, discerning, and tech-savvy. They rely more on reviews, referrals, and recommendations now than the messages delivered through traditional marketing means. What is digital marketing? In an age of mass-digitisation, businesses need to be innovative and creative and meet their customers online […]
Digital Marketing is becoming more complex with the multitude of channels to reach target audiences. Gone are the days of owning a website and creating an underutilized business page on Facebook. The digital space is like a battlefield, with each brand competing to get noticed. To win this war, you not only need to establish […]
The Voice Search revolution has well and truly begun. And it’s changing the digital marketing industry. Over the last few years, the use of smart assistants including Siri, Amazon Alexa and Google Home has grown in popularity, which means that businesses need to start exploring how voice search will impact their digital marketing efforts. They […]
SEO forms the basis of your digital marketing strategy, which is why all business should invest in developing a strong SEO strategy. However, there are many aspects of your digital presence that will affect the effectiveness of your search engine optimisation. One of these is your website content. Your website content plays a […]
As a real estate agent, most of the prospects walking through your door will be considering buying or selling properties within a few square kilometres of your office. If only there were a way to hyper-target your marketing efforts towards those customers who are looking to buy or sell within your sphere of influence. Fortunately, […]
Local SEO for the Healthcare Industry The trick to successfully getting your clinic on the front page of Google’s search results (or any search page) is to do better Search Engine Optimisation (SEO) than your competitors. However, SEO is a time-consuming task, and it can be difficult to assign time to it on a weekly […]