Yes, we know it’s so exciting to have your new website up and running, with all your new content, pictures, videos, products and special features. Maybe you even splashed out on easier navigation and upgraded your User Experience. But how come the new version has resulted in lower clicks and conversions?
There are a number of reasons why your new website is under-performing your old, less fancy one. Here are a few things to watch out for and bring back in line to start reaping the real benefits from a website that’s optimized and attracting customers.
Problem 1: Your NAP (Name Address Phone Number) has disappeared from the home page. Don’t do this. Google doesn’t like it!
Problem 2: Your site speed has slowed down. Statistics show that if your site doesn’t load within at least 3 seconds, you’re losing people before they’ve even read a word of your copy. Sometimes websites are built in bad intel. For best practice, your website should be built using optimized images and videos, keeping them to the right size and quality ratio. You should definitely be using a fast hosting service, eliminating ads and minimizing redirects.
Problem 3: Your keywords aren’t targeted properly. Google is very particular about the kinds of keywords you’re using, along with how you’re using them throughout your site. If there’s either too many, too few, or the same ones used over and over again across every page of your website… Google won’t like it.
Problem 4: The pages with new contents become weak or irrelevant. Google is getting smarter by the day and it’s becoming easier for them to tell if the content on your website is good or bad. Getting the right balance of keywords, with high quality content is key to getting on Google’s good side.
The Solution: You need a Pro who knows how to hit that sweet spot with your website design and SEO. Of course it’s important to have a beautiful, cutting edge website that instantly impresses customers, but if it’s getting rejected by Google you’ll be missing out on a lot of business.
Working with designers who know what they’re doing is one of the best investments you can make. You need to make sure nothing is missing so that your site is fully optimized and working as hard as possible to grab your customers’ attention. This means nothing is missing (like your NAP). It means your site is a fast as it can be, with well-targeted keywords and quality content throughout your site.
Don’t risk your business with a website that isn’t optimized. Going with a cheaper designer may save you some change now, but it could be costing you thousands in missed profits when your site is under-performing and getting left out of the top Google rankings.
Digital Presence are Australia’s leading SEO Experts. We can take care of every aspect of your website design and optimization so that you can breathe a sigh of relief knowing that you’re not going to run into technical – or cash flow – problems down the line. We’ll get you the Google ranking results you need to succeed to a higher level in your business.
Give us a call on +61 2 8973 7488 to get a quote on the web design work you need doing.