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How voice search is changing the digital marketing industry

The Voice Search revolution has well and truly begun. And it’s changing the digital marketing industry. Over the last few years, the use of smart assistants including Siri, Amazon Alexa and Google Home has grown in popularity, which means that businesses need to start exploring how voice search will impact their digital marketing efforts. They also need to understand how they can improve their SEO to reflect the growing Voice Search trend to continue to reach their customers.  

An opportunity not to be missed

Whether we like it or not, Voice Search is the way of the future. On Google alone, there are over 3.5 billion search results performed each day, with a third of those searches being from voice assistants. Digital marketers have already started optimising their Voice Search SEO strategy, and businesses need to as well. If businesses don’t embrace this new trend, they risk getting left behind.   

The challenges of Voice Search and SEO

Voice Search can be challenging for digital marketers because of the unique way it works. One of the biggest challenges digital marketers often face is understanding how to optimise website based on the way people speak. Conversationalist speech is becoming more prevalent in search results because of the increased use of voice activate assistants. This is beginning to affect the way businesses do traditional SEO and digital marketing, as they now have to adjust their strategies to include conversational search terms as well.

Now digital marketers must empathise with their customers to optimise their digital marketing based on what consumers are saying rather than typing.

How to Optimise Voice Search for Your Digital Marketing Strategy

Here are some of the best tips to help businesses implement these Voice Search SEO techniques:


  • Focus on optimising your local SEO


Voice searches are significantly more likely to be locally based than text search. In order to optimise voice search for SEO, businesses should focus on optimising their local search results. This means they need to create a Google My Business page and ensure all business information listed across the internet, on directories and websites, is correct and consistent.

  1.    Aim for Position Zero

Position Zero is the most coveted position in Google. When consumers use voice search, they only review one result, rather than ten, so it’s important that businesses aim to get their website in the coveted Position Zero on Google. It is the search result that is read out by Google Home when consumers use Voice Searches, giving Voice Searchers direct access to your content.

  1.    Be more Conversational

Consumers using Voice Search will search with a conversational term. Your website content should reflect this. The best way to optimise your content for Voice Search is to focus on writing all content in a conversationalist manner while ensuring it continues to provide answers to the questions consumers are asking.

Following these tips will help your business get ahead of the competition and gain traction in the growing Voice Search trend. The team at Digital Presence always stay on top of new digital marketing trends. For help on optimising voice search results to bring you optimal digital marketing results, contact the Digital Presence team today.


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