According to statistics, 97% of consumers use the internet to search for local businesses and 90% of whom do so via Google. With that being said, local search engine optimisation (SEO) is critical for construction companies looking to attract new clients in their local area. Local SEO involves optimising your website and online presence to appear in local search results when potential clients search for services related to your business.
Here are some reasons why Local SEO is important for construction companies:
To Stand Out from Competitors
In the construction industry, competition can be fierce. Local SEO can help your company stand out from competitors by appearing in local search results for keywords and phrases related to your services. By ranking higher on search engines, you’ll be more likely to attract potential clients who are looking for services in your area or surrounding areas.
Reach Your Target Audience
Local SEO helps you target potential clients who are more likely to be interested in your services. By optimising your website and online presence for local keywords and phrases, you’ll be more likely to attract clients who are actively searching for construction services in your area such as ‘plumbers in Castle Hill’. Notably, 82% of smartphone shoppers conduct ‘near me’ searches e.g. builders near me.
Increase Your Website Traffic
Optimising your website for local search terms can increase your website traffic by helping your site rank higher on search engines. This can lead to more clicks, more website visits, and ultimately, more leads for your construction company.
Build Trust with Potential Clients
When potential clients search for construction services in their local area, they are more likely to trust companies that appear in local search results. By appearing in local search results, you’ll be able to build trust with potential clients and increase your chances of winning their business.
Ways to optimise your website for local SEO
Optimise Your Website: Ensure that your website is optimised for local search terms. This includes using location-specific keywords in your website content such as suburbs, regions etc., optimising your website title tags and meta descriptions, and including your company’s name, address, and phone number on your website.
Create and Optimise Your Google My Business Page: Google My Business is a free tool that helps construction companies to manage their online presence across Google, including Google Maps and Google Search. Ensure that your Google My Business page is up to date and optimised with accurate information, photos, and reviews. As per Google, Google My Business listings that have photos receive 42% more requests for driving directions and 35% more clicks to their website than businesses that don’t have photos.
Encourage Reviews and Testimonials: Encourage satisfied clients to leave reviews and testimonials on your website, Google My Business page, or other online platforms such as Facebook. Positive reviews and testimonials can improve your online reputation and help you to rank higher on search engines. According to statistics, 88% of consumers trust online reviews as much as personal recommendations.
To optimise your website for local SEO, make sure your website includes local keywords and phrases, create and optimise your Google My Business page, and ensure your company’s name, address, and phone number are consistent across all online directories. It’s also essential to provide valuable content to your users, prioritise user experience, and monitor and improve your online reputation.
In conclusion, Local SEO is critical for construction companies to attract new clients in their local area, stand out from competitors, and build trust with potential clients. By optimising your website and online presence for local search terms, you’ll be more likely to attract clients who are actively searching for construction services in your area.
If you are ready to engage with a full-service digital marketing & advertising agency, specialising in SEO, speak to our experts here at Digital Presence, send us an enquiry or call us on 1300 867 726.