Given that 90% of all searches in Australia are done through Google, search engine optimisation (SEO) is critical for dental practices to attract new patients and maintain a competitive edge. With search algorithms continuously evolving, dental practices must stay up to date with the latest SEO trends and strategies to rank higher on search engines and stay ahead of the curve to succeed in 2023.
Here are five must-have SEO strategies for dental practices to consider:
Optimise for Local Search: Local SEO is vital for dental practices because patients are more likely to search for dental services near their location – 46% of all Google searches are seeking local information. Optimising your website with local keywords, creating a Google My Business page, and ensuring that your practice name, address, and phone number are consistent across all online directories will enhance your dental practice’s online presence for local searches. Businesses with complete Google My Business listings are 2.7 times more likely to be considered reputable.
Prioritise User Experience: User experience is critical to ranking high on search engines. By ensuring that your website is mobile-friendly, easy to navigate, and provides valuable content to your users will ensure your website is well received by potential prospects. Additionally, focusing on page speed, website design, and layout will ensure that your website is easy to use and appealing to patients.
Build High-Quality Backlinks: Backlinks are one of the most important factors that search engines consider when ranking websites. Building high-quality backlinks from reputable websites in the dental industry will boost your website’s authority and improve your search rankings.
Create Valuable Content: Creating valuable content is essential for dental practices looking to boost their search rankings. Publishing blog posts, articles, videos, and infographics that provide value to your patients and answer their questions is important in order to build brand and website reputation. Additionally, making sure your content is unique, engaging, and optimised with relevant keywords.
Track Your SEO Performance: Finally, it’s essential to track your SEO performance to determine what works and what doesn’t. Monitoring your website’s traffic, ranking positions, and conversion rates is crucial so that you can identify areas for improvement. Usage of tools like Google Analytics and Google Search Console to gain insights into your website’s performance and make data-driven decisions will assist in identifying strengths, weaknesses and opportunities.
Dental practices that prioritise local SEO, prioritise user experience, build high-quality backlinks, create valuable content and track SEO performance will have a competitive edge in 2023. These strategies will help dental practices attract new patients, retain existing patients, and improve their overall online visibility.
If you are ready to engage with a full-service digital marketing & advertising agency, specialising in SEO, speak to our experts here at Digital Presence, send us an enquiry or call us on 1300 867 726.