Google SEO

What Are The Basic SEO Keywords People Search For?

job sectors

The particular SEO keywords that people search for can largely vary according to the industry niche and target audience. With that being said, there are numerous general categories of keywords that are commonly associated with search engine optimisation.

These are some of the most popular SEO keyword categories:

Broad Industry Keywords: These keywords are the most general keywords that are associated with your niche or industry

Long-Tail Keywords: These keywords are more specific phrases that people use when searching for information, services or products, and usually consist of three or more words.

Location-Based Keywords: Particularly if your business or blog is locally based, optimising for location-based keywords can help target users in specific geographical locations. 

Product or Service Keywords: Including relevant keywords can help get the attention of potential consumers if you offer specific products or services.

Question Keywords: Lots of users search for answers to their questions, therefore incorporating question-based keywords can have benefits to increase visibility. 

Trending or Seasonal Keywords: Staying updated with the latest trends or seasonal events can help generate more traffic. These keywords are relevant for a specific time period.

Now let’s look at some examples of these keyword categories for different industries.

FITNESS

Broad Industry Long Tail

Location Based

  • “Fitness tips”
  • “Healthy lifestyle
  • “Workout routines”
  • “Best home workout routines for weight loss”
  • “Low-impact exercises for knee pain”
  • “How to build muscle without weights”
  • “Effective HIIT workouts for beginners”
  • “Gyms near me in Sydney”
  • “Yoga studios in Narrabeen”
  • “Personal trainers in The Hills”
  • “Outdoor fitness classes in Sydney Olympic Park”
  • “CrossFit gyms in Baulkham Hills”

Product or Service

Question

Trending or Seasonal

  • “Treadmill for home use”
  • “Yoga mat with non-slip surface”
  • “Fitness tracker with heart rate monitor”
  • “Adjustable dumbbells set”
  • “Resistance bands for strength training”
  • “What are the best exercises for abs?”
  • “How many calories does running burn?”
  • “What is the proper form for a deadlift?”
  • “How often should I do cardio workouts?”
  • “What are some effective home workout routines?”
  • “Fitness trends for summer 2023”
  • “Best workout routines for beach season”
  • “Trending fitness challenges for the new year”
  • “Outdoor activities for winter fitness”
  • “Popular fitness equipment for home workouts”

 

FINANCE

Broad Industry Long Tail

Location Based

  • “Investment strategies”
  • “Credit cards”
  • “Stock market”
  • “Mortgage rates”
  • “Tax advice”
  • “Retirement planning for self-employed individuals”
  • “How to calculate return on investment (ROI)”
  • “Steps to improve credit score quickly”
  • “Tax deductions for small businesses”
  • “Guide to investing in cryptocurrency for beginners”
  • “Financial advisors in Brisbane”
  • “Mortgage lenders in Canberra, ACT”
  • “Tax consultants in Melbourne”
  • “Investment firms in Sydney”
  • “Credit unions in Newcastle”

Product or Service

Question

Trending or Seasonal

  • “Online banking services with high-interest savings account”
  • “Credit card with cashback rewards”
  • “Financial planning software for personal budgeting”
  • “Investment platform with low fees”
  • “Small business accounting software”
  • “How to create a budget for saving and expenses?”
  • “What are the different types of investment options?”
  • “How to improve my credit score?”
  • “What are the steps to start investing in the stock market?”
  • “How to save for retirement?”
  • “Year-end financial planning tips for tax season”
  • “Investment opportunities for the new year”
  • “Holiday season budgeting strategies”
  • “Trending personal finance apps for managing expenses”
  • “Seasonal offers on credit cards and bank accounts”

 

TECHNOLOGY

Broad Industry Long Tail

Location Based

  • “Tech news”
  • “Artificial intelligence” “IT services”
  • “Software development”
  • “Cybersecurity”
  • “Best laptops for graphic design”
  • “How to troubleshoot computer crashes”
  • “Top programming languages for web development”
  • “Comparison of cloud storage” providers for businesses
  • Tips for securing a WordPress website
  • “Computer repair services in Sydney, Australia”
  • “Electronics stores in the Gold Coast, Queensland”
  • “Software development companies in Sydney”
  • “Mobile app developers in Perth”
  • “Tech startups in WA”

Product or Service

Question

Trending or Seasonal

  • “Wireless Bluetooth headphones with noise cancellation”
  • “Gaming laptop for high-performance gaming”
  • “Smart home security camera system”
  • “Digital camera with 4K video recording”
  • “External hard drive for data backup”
  • “How to protect my computer from viruses?”
  • “How do I set up a wireless home network?”
  • “What are the best apps for productivity?”
  • “How does facial recognition technology work?”
  • “What are the latest advancements in artificial intelligence?”
  • “Latest smartphone releases for the holiday season”
  • “Trending gadgets for tech enthusiasts”
  • “Tech innovations to watch out for in 2023”
  • “Seasonal discounts on laptops and tablets”
  • “Smart home devices for winter comfort”

 

TRAVEL

Broad Industry Long Tail

Location Based

  • “Vacation destinations”
  • “Travel guides”
  • “Hotel deals”
  • “Airline tickets”
  • “Family vacations”
  • “Family-friendly resorts in Hawaii with water parks”
  • “Solo female travel safety tips for Southeast Asia”
  • “Budget travel itinerary for backpacking in Europe”
  • “Luxury beachfront resorts in the Caribbean”
  • “Best hiking trails in national parks in the United States”
  • “Best hotels in Paris, France”
  • “Beach resorts in Cancun, Mexico”
  • “Sightseeing tours in Rome, Italy”
  • “Hiking trails near Newcastle”
  • “Vacation rentals in New Zealand”

Product or Service

Question

Trending or Seasonal

  • “Travel backpack with laptop compartment”
  • “Waterproof camping tent for outdoor adventures”
  • “Carry-on luggage with spinner wheels”
  • “Portable travel charger for smartphones”
  • “Travel pillow for neck support”
  • “What are the must-visit attractions in Paris?”
  • “When is the best time to book flights to Thailand?”
  • “What are some budget-friendly accommodation options in the city of Sydney?”
  • “What are the top travel destinations for solo travellers?”
  • “What documents do I need for international travel?”
  • “Top travel destinations for summer vacations”
  • “Trending travel experiences for adventure seekers”
  • “Best holiday destinations for winter getaways”
  • “Hot travel destinations for spring”
  • “Upcoming travel trends for sustainable tourism”

 

FASHION

Broad Industry Long Tail

Location Based

  • “Fashion trends”
  • “Clothing brands”
  • “Styling tips”
  • “Designer collections”
  • “Sustainable fashion”
  • “Sustainable fashion brands using organic materials”
  • “Styling tips for petite women”
  • “Latest trends in eco-friendly swimwear”
  • “How to accessorise a little black dress”
  • “Men’s grooming products for beard maintenance”
  • “Boutique clothing stores in Freshwater”
  • “Luxury fashion brands in Sydney”
  • “Vintage shops in Newtown, Sydney”
  • “Shoe stores in Milan, Italy”
  • “Fashion outlets near the Central Coast”

Product or Service

Question

Trending or Seasonal

  • “Women’s running shoes for marathon training”
  • “Designer handbags on sale”
  • “Men’s dress shirts for formal occasions”
  • “Sunglasses with UV protection”
  • “Fitness leggings with moisture-wicking fabric”
  • “How do I style a maxi dress for a casual look?”
  • “What are the latest fashion trends for summer?”
  • “How to choose the right accessories for a formal event?”
  • “What are some sustainable fashion brands to support?”
  • “How to find the perfect pair of jeans for my body type?”
  • “Spring fashion trends for 2023”
  • “Trending accessories for summer outfits”
  • “Seasonal colour palettes for Autumn fashion”
  • “Party outfit ideas for the winter season”
  • “Fashion essentials for a trendy travel wardrobe”

 

FOOD & COOKING

Broad Industry

Long Tail

Location Based

  • “Recipes”
  • “Healthy eating”
  • “Cooking techniques”
  • “Meal planning”
  • “Vegan and vegetarian”
  • “Restaurant reviews”
  • “Gluten-free recipes for easy weeknight dinners”
  • “Vegan baking substitutes for eggs and dairy”
  • “Quick and healthy breakfast ideas for busy mornings”
  • “Traditional Italian pasta recipes with a modern twist”
  • “Guide to pairing wine with different types of cheese”
  • “Farmers markets in the city of Sydney”
  • “Seafood restaurants in Sydney, Australia”
  • “Bakeries in Paris, France”
  • “Vegan restaurants in Sydney, Australia”
  • “Cooking classes in Rome, Italy”

Product or Service

Question

Trending or Seasonal

  • “Instant pressure cooker for quick meal prep”
  • “Non-stick frying pan for easy cooking and cleaning”
  • “Chef’s knife set for professional cooking”
  • “Air fryer for healthier frying”
  • “Cookbook with easy vegetarian recipes”
  • “How to make a classic lasagna from scratch?”
  • “What are some healthy alternatives for sugar in baking?”
  • “How to properly store fruits and vegetables to prolong freshness?”
  • “What are some easy dinner recipes for busy weeknights?”
  • “How to cook a perfect steak on the BBQ grill?”
  • “Holiday recipes for festive celebrations”
  • “Seasonal ingredients for summer cooking”
  • “Trending food trends for the upcoming year”
  • “Specialty cuisines for winter comfort food”
  • “Seasonal cooking tips for holiday cooking”

 

AUTOMOTIVE

Broad Industry

Long Tail

Location Based

  • “Car reviews”
  • “Auto repairs”
  • “Car buying tips”
  • “Vehicle accessories”
  • “Road trips”
  • “Car insurance”
  • “Tips for winterising your car for cold weather”
  • “How to change a flat tire step by step”
  • “Comparison of hybrid electric vehicles vs. plug-in hybrid electric vehicles”
  • “DIY car detailing guide for a showroom shine”
  • “Common signs of brake problems and when to get them checked”
  • “Auto body shops on Victoria Avenue, Castle Hill”
  • “Car dealerships in Surry Hills”
  • “Tire shops in Bondi, Sydney”
  • “Car wash services in Queenstown”
  • “Auto detailing in the Eastern suburbs”

Product or Service

Question

Trending or Seasonal

  • “Emergency car battery charging”
  • “Car polish for paint protection and shine”
  • “All-season tires for SUVs”
  • “Car GPS navigation system with voice guidance”
  • “Car seat covers for pet owners”
  • “Jump starter kit for 4WD”
  • “What are the signs of a failing car battery?”
  • “How often should I change my car’s oil?”
  • “What is the recommended tire pressure for my vehicle?”
  • “What are the essential car maintenance tasks for winter?”
  • “How to fix a minor scratch on a car’s paint?”
  • “Latest car models for the new year”
  • “Trending car accessories for summer road trips”
  • “Seasonal maintenance tips for winter driving”
  • “Best deals on vehicles during holiday sales”
  • “Innovative automotive technologies to look out for”

 

CONSTRUCTION

Broad Industry Long Tail

Location Based

  • “Building materials”
  • “Construction equipment”
  • “Home remodelling”
  • “Commercial construction”
  • “Renovation projects”
  • “Best construction equipment for heavy-duty projects”
  • “Tips for selecting the right building materials for a sustainable construction”
  • “How to estimate construction costs accurately”
  • “Essential safety precautions for working at heights in construction”
  • “Guide to green building certifications and sustainable construction practices”
  • “General contractors in Seattle, Washington”
  • “Home builders in The Hills”
  • “Architects in Sydney region”
  • “Remodelling services in Hobart, Tasmania”
  • “Commercial construction companies in Sydney, Australia

Product or Service

Question

Trending or Seasonal

  • “Cordless drill set for DIY projects”
  • “Construction safety boots with steel cap”
  • “Power tools kit for home renovations”
  • “Roofing shingles for residential roofing projects”
  • “Concrete mixer machine for construction sites”
  • “What permits do I need for a home renovation project?”
  • “How to choose the right type of flooring for my space?”
  • “What are some energy-efficient construction materials?”
  • “How to read construction blueprints?”
  • “What are the safety precautions for working with power tools?”
  • “Trending architectural designs for modern homes”
  • “Seasonal construction projects for spring renovations”
  • “In-demand construction materials for sustainable building”
  • “Emerging construction technologies for efficient workflows”
  • “Winter construction safety guidelines”

 

PLUMBING

Broad Industry Long Tail

Location Based

  • “Plumbing services”
  • “Drain cleaning”
  • “Pipe installation”
  • “Residential plumbing”
  • “Water heaters”
  • “Plumbing emergencies”
  • “How to fix a leaky tap in the bathroom”
  • “Guide to unclogging a kitchen sink with a garbage disposal”
  • “Common causes of low water pressure in the shower”
  • “Choosing the right water heater for your home”
  • “Tips for preventing frozen pipes in cold weather”
  • “Emergency plumbers in Kellyville”
  • “Plumbing supply stores in the Northern Beaches”
  • “Residential plumbers in Redfern”
  • “Pipe repair services in Coogee, Sydney”
  • “Plumbing contractors in Wollongong, New South Wales

Product or Service

Question

Trending or Seasonal

  • “Tankless water heater for energy-efficient hot water supply”
  • “Plumbing snake for unclogging drains”
  • “Tap repair kit for leaky taps”
  • “Plumbing pipe fittings for pipe installation”
  • “Sump pump for basement waterproofing”
  • “How to fix a leaking tap?”
  • “What are the signs of a blocked sewer pipe?”
  • “How to prevent frozen pipes in cold weather?”
  • “What are the common causes of low water pressure?”
  • “How to replace a toilet flush mechanism?”
  • “Seasonal plumbing maintenance tips for cold weather”
  • “Trending plumbing fixtures for modern bathrooms”
  • “Innovative plumbing technologies for water conservation”
  • “Best practices for seasonal plumbing system inspections”
  • “Holiday season deals on plumbing services”

 

Remember, keyword research is an essential part of SEO. You can use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords specific to your target audience and optimise your content accordingly.

Additionally, it’s important to create high-quality, valuable content that addresses the user’s intent behind the search query, rather than focusing solely on keywords.

About us.

Digital Presence is a digital marketing agency that specialises in SEO. With 20 years of experience in the industry, we have all the tools and knowledge to optimise your website according to what your potential customers are searching for.

Contact us today to learn how we can enhance your business’s visibility to ultimately have more customers walking through your door.

1300 867 726

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