Given that 90% of all searches in Australia are done through Google, search engine optimisation (SEO) is critical for dental practices to attract new patients and maintain a competitive edge. With search algorithms continuously evolving, dental practices must stay up to date with the latest SEO trends and strategies to rank higher on search engines […]
According to statistics, 97% of consumers use the internet to search for local businesses and 90% of whom do so via Google. With that being said, local search engine optimisation (SEO) is critical for construction companies looking to attract new clients in their local area. Local SEO involves optimising your website and online presence to […]
The process of locating and luring prospective customers or clients for a company’s goods or services is known as lead generation. The aim of lead generation is to gather contact information from interested parties, enabling organisations to nurture these leads and eventually turn them into paying clients. Lead generation channels are various strategies or platforms […]
If you’re at the helm of any kind of website nowadays, you should stay in the loop regarding all of the latest SEO news items. You should stay in the loop regarding all of the latest Google updates, too. It’s imperative to see to it that your website abides by all of the newest Google […]
After a 2-year, covid-induced hiatus, Australia’s leading construction, architecture, and infrastructure show is back, and it’s even bigger and more spectacular than before. This year’s expo, co-hosted with the Sydney Infrastructure expo, will take place on the 1st-2nd of June at the International Convention Centre in Sydney. It promises to be an exciting event with […]
Why SEO Matters for Your Business SEO is an excellent marketing strategy for small business owners. It is an effective technique to increase your company’s online visibility to attract more prospective clients or customers. In this article, we will be discussing the benefits of SEO for your small business and how it works. […]
A strong online presence is advantageous for any business and now with the impacts of COVID-19 it’s obvious this is no longer just an ‘option’ Recognised as an essential asset, the state government in Victoria (https://www.vic.gov.au/design-and-develop-digital-presence) describes a digital presence as being ‘more than a website’. An enriching online presence is a combination of channels […]
Understanding Google’s decision making process behind website rankings in search results, is an obvious aid when it comes to building your digital presence. However, when the internet is flooded with discerning theories and debate over Google’s ranking factors, how can you determine what is misinformation and what is accurate? Search Engine Journal recently published an […]
A digital marketing plan is an integral component of all business marketing strategies. Arguably, SEO & Google Ads are non-negotiables if you’re aiming to reach your ideal consumers in the largest global marketplace; Google search. Keep reading to find out the top 3 reasons why SEO and Google Ads need to have a permanent place […]
Multitask Unified Model, or MUM is a new technology developed by Google as a step in the right direction to provide more thoughtful answers for complex needs. What Makes MUM Different? Announced in late May, although not confirmed to be in use, the Multitask Unified Model (MUM) is a Long Form Question Answering technology. […]