Google is Redefining the Rules of SEO. Search Engine Optimisation is one of the most important aspects of a successful digital marketing strategy. However, many businesses choose not to implement it because it is deemed too difficult and Google keeps changing the rules. And it becomes even more difficult to keep up because Google […]
Untapped Potential: What The Franchise Industry Is Leaving On The Table. Certain Success or Failure for Franchisors Many of today’s highest-potential franchises are still exhibiting crippling digital marketing behaviour. Even in Australia, a world leader in the franchise industry, professionals continue to ignore the reality that to survive tomorrow they must evolve now. Can SEO […]
Google’s Maccabees update: What it means for your website. Late last year, Google confirmed new core changes to their algorithm. The new roll-out was quickly named the Maccabee update by the SEO community, and websites all over the globe began feeling the effect of the changes. It is important to note that the Maccabees […]
Marketing in the Digital Age Yes, we know it’s so exciting to have your new website up and running, with all your new content, pictures, videos, products and special features. Maybe you even splashed out on easier navigation and upgraded your User Experience. But how come the new version has resulted in lower clicks […]
How Will Home Mini Affect Your Company’s Success? Our homes and lifestyles are rapidly transforming. Now with Home Mini on the market – a smaller more affordable version of Google Home – more and more homes will be functioning with a virtual assistant for their daily tasks. Home Mini is a voice-controlled speaker that […]
A Good Way to Start an SEO Campaign The chances are you’ve heard of Search Engine Optimization (SEO), and if you haven’t, don’t sweat it. SEO is simply the process of influencing the visibility of a web page or website on a search engine’s unpaid results. What’s more interesting, however, is how you can leverage […]
How Website Content Can Negatively Affect Organic SEO When creating their first website, many brands feel the need to make a dramatic entrance into their nice in the online market. They believe the flashier the site, the bolder the fonts, the brighter the colours – the more attention the site will get because it […]
The Importance of SEO In Market Share Defense SEO, is an integral part of any online marketing campaign. Unfortunately, it is also one of the most misunderstood and misused terms in the online marketing world. If SEO is so misunderstood and misused, that means it is likely no where near as beneficial for some […]
Link Building And Search Engine Optimization; How Do They Affect The Incoming Traffic To Your Business Website? Over the years, webmasters have done their level best to ensure that their websites rank at the top of most search engine searches. It was from their quest for online dominance that various strategies were conceived. These […]