Google SEO
Google SEO

Enhancing Local SEO

Google My Business as a digital marketing tool Google remains one of the most popular and keenly used search engines on the world wide web and it has remained competitive by continually improving its capabilities and features.  Google My Business (‘GMB’) is one such feature that has been introduced to improve and enhance local searches; […]

Digital Marketing SEO
Digital Marketing SEO

Could the Construction Industry be the next Digital Marketing Powerhouse?

The construction industry is the backbone of infrastructural development and a catalyst for economic growth.  Traditionally, this industry has adopted a ‘slow and steady’ approach to technological change – as most projects are unique – making it almost impossible to scale up new ideas and embrace new technologies that are transferable across projects. But, if […]

Content Marketing Google SEO
Content Marketing Google SEO

How voice search is changing the digital marketing industry

The Voice Search revolution has well and truly begun. And it’s changing the digital marketing industry. Over the last few years, the use of smart assistants including Siri, Amazon Alexa and Google Home has grown in popularity, which means that businesses need to start exploring how voice search will impact their digital marketing efforts. They […]