Understanding Google’s decision making process behind website rankings in search results, is an obvious aid when it comes to building your digital presence. However, when the internet is flooded with discerning theories and debate over Google’s ranking factors, how can you determine what is misinformation and what is accurate? Search Engine Journal recently published an […]
A digital marketing plan is an integral component of all business marketing strategies. Arguably, SEO & Google Ads are non-negotiables if you’re aiming to reach your ideal consumers in the largest global marketplace; Google search. Keep reading to find out the top 3 reasons why SEO and Google Ads need to have a permanent place […]
Multitask Unified Model, or MUM is a new technology developed by Google as a step in the right direction to provide more thoughtful answers for complex needs. What Makes MUM Different? Announced in late May, although not confirmed to be in use, the Multitask Unified Model (MUM) is a Long Form Question Answering technology. […]
Marketing strategies are as different and unique as the businesses that run them. Digital marketing is not an exact science based on a one-size-fits-all strategy. The speed at which information travels across the internet means that trends are fleeting and sentiment for and against is in constant ebb and flow. To improve your brand […]
Google My Business as a digital marketing tool Google remains one of the most popular and keenly used search engines on the world wide web and it has remained competitive by continually improving its capabilities and features. Google My Business (‘GMB’) is one such feature that has been introduced to improve and enhance local searches; […]
Targeting your local market is a great way to reach customers in your local area. Google My Business (GMB) is an online listing for your business that ranks your website locally under Google searches and on Google maps. Organic Search Engine Optimisation, or SEO, an important digital marketing tool, is the natural placement that ensures […]
Google has added a new feature that could be very beneficial for local businesses – and not too many people know about it yet. Google has introduced a new feature which is now available for Google My Business (’GMB’) listings. Any business that has opted in to the GMB messaging feature will be eligible […]
The Voice Search revolution has well and truly begun. And it’s changing the digital marketing industry. Over the last few years, the use of smart assistants including Siri, Amazon Alexa and Google Home has grown in popularity, which means that businesses need to start exploring how voice search will impact their digital marketing efforts. They […]
SEO forms the basis of your digital marketing strategy, which is why all business should invest in developing a strong SEO strategy. However, there are many aspects of your digital presence that will affect the effectiveness of your search engine optimisation. One of these is your website content. Your website content plays a […]
Has Your Content Been Devalued by Google Sometimes your website traffic from SEO will fall. If that happens it can be too easy to blame external factors such as a penalty, bad link builder or your tech team. And the penalties are actually devaluations that will affect your website ranking – unless you fix […]