The particular SEO keywords that people search for can largely vary according to the industry niche and target audience. With that being said, there are numerous general categories of keywords that are commonly associated with search engine optimisation. These are some of the most popular SEO keyword categories: Broad Industry Keywords: These keywords are the […]
It is essential for anyone who wants to get the most out of their online search experience that they explore and understand the various range of search queries. By understanding the different types of search queries, you can improve your chances of finding relevant information quickly and efficiently. In this article, we will discuss the […]
A website’s position on the search engine results page is referred to as its ranking in SEO. Depending on the quality of the links going to the page or the relevancy of the content to the search phrase, a website may or may not rank better on the SERP. Different search engines – different rankings […]
Do you often find yourself wondering how to stay updated in an ever-changing digital landscape? The behaviours of searchers are constantly evolving, making it challenging for brands that heavily rely on online performance to adapt. However, there are two reasons why you can find some reassurance in this reality: (1) You’re not alone in this […]
If you’re at the helm of any kind of website nowadays, you should stay in the loop regarding all of the latest SEO news items. You should stay in the loop regarding all of the latest Google updates, too. It’s imperative to see to it that your website abides by all of the newest Google […]
Understanding Google’s decision making process behind website rankings in search results, is an obvious aid when it comes to building your digital presence. However, when the internet is flooded with discerning theories and debate over Google’s ranking factors, how can you determine what is misinformation and what is accurate? Search Engine Journal recently published an […]
A digital marketing plan is an integral component of all business marketing strategies. Arguably, SEO & Google Ads are non-negotiables if you’re aiming to reach your ideal consumers in the largest global marketplace; Google search. Keep reading to find out the top 3 reasons why SEO and Google Ads need to have a permanent place […]
Multitask Unified Model, or MUM is a new technology developed by Google as a step in the right direction to provide more thoughtful answers for complex needs. What Makes MUM Different? Announced in late May, although not confirmed to be in use, the Multitask Unified Model (MUM) is a Long Form Question Answering technology. […]
Marketing strategies are as different and unique as the businesses that run them. Digital marketing is not an exact science based on a one-size-fits-all strategy. The speed at which information travels across the internet means that trends are fleeting and sentiment for and against is in constant ebb and flow. To improve your brand […]
Google My Business as a digital marketing tool Google remains one of the most popular and keenly used search engines on the world wide web and it has remained competitive by continually improving its capabilities and features. Google My Business (‘GMB’) is one such feature that has been introduced to improve and enhance local searches; […]
